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February 21, 2014

DIGITAL AND SOCIAL

Humanizing Cisco’s Recent Network Convergence System

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]

October 30, 2013

DIGITAL AND SOCIAL

Diving In: A How To Guide to Twitter

Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in.  I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]

September 17, 2013

INSIDE CISCO IT

How Cisco IT Prepares for the Apple iPhone 5S, 5C and iOS 7

With all of the buzz around Apple’s announcement of the iPhone 5S, 5C and the launch date of iOS 7 — we’ve decided to check-in with our Brett Belding, IT Senior Manager, IT Mobility Services, and the IT Mobility Services team. Brett and the rest of the IT Mobility Services team have interactive discussions on industry […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

August 5, 2013

NETWORKING

Join us August 8th for Next-Generation Knowledge Workers TweetChat — #CiscoYourWay

When? Thursday, August 8, 2013 @ 1:00 - 2:00 p.m. (EDT) Where? Twitter Chat The explosive growth in mobility is transforming the ways in which we live,...

August 1, 2013

DIGITAL AND SOCIAL

Cisco and WIRED.com #IoE Tweet Chat Recap

What do you think should be connected to the Internet of Everything? Last week, Cisco and WIRED.com asked that very question as part of an all-day Tweet Chat, stirring up a huge amount of conversation around the connection possibilities of the future! Throughout the day, readers submitted their ideas of what could connect on IoE, […]

July 31, 2013

DIGITAL AND SOCIAL

Creating Meaningful Events with Social Media

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward. The good news […]