Lifecycle advantage

As the world becomes increasingly digital, how do we enable our partners to support customers with their digital transformation journey? BT, one of our first global partners to adopt the CX Lifecycle model, provides a shining example.

Today, Cisco partners have more customer data and insights to help them identify and capture services opportunities, accelerate customer outcomes, and provide greater value. This leads to happier customers with a greater propensity to buy more products and services, further leading to increased revenue for partners and greater Cisco rebates and incentives.

Lifecycle Advantage is a digital engagement powerhouse that makes partners future-ready right now. Lifecycle Advantage drives digital journeys, bridging together Cisco and our partners to jointly guide customers through important milestones across the entire lifecycle. It lets us engage customers together with the right message at the right time, whether that’s assisting adoption, simplifying renewals, or upselling to higher-value solutions.

Renewals Commerce Automation, launched as part of the Lifecycle Advantage program, brings superhuman renewal powers to Cisco partners at a time when the channel has never been more complex.

Here are three simple strategies that we use to zero in on what customers want.

Ultimately to accelerate customer success and to maximize our opportunities, we need to change what we sell, how we sell, and how we mobilize our partners together with our customers.

My goal is always to help you increase your company’s marketing effectiveness and here are a few areas where Cisco can help at little to no cost.

When you provide customers with exceptional experiences through your products, services and interactions, you begin to earn their trust. Learn 3 ways to win the hearts of your customers.

Here are four foundational strategies that partners can use to make two organizations BFFs for life.