Cisco Lifecycle Advantage

With Lifecycle Advantage, Cisco automatically sends out co-branded partner notifications, informing customers of contracts and services that are expiring.

Cisco offers several tools for partners to enhance their customer success practices and, in turn, help customers get the most from the product or solution they purchase. These tools help monitor customer progression through the digital lifecycle, offer data on engagement and product consumption, and provide easy ways to renew.

Access to telemetry data ensures delivery of quality customer experiences. Cisco Lifecycle Advantage’s Success Program Insights lets partners see telemetry data for purchases, to determine if customers are using the product features and how often.

Looking back at the past year, the Lifecycle Advantage digital partner experience team knocked several big projects out of the park, and we hope our partners saw value in the new features and functionalities added to Cisco Lifecycle Advantage and Success Program Insights.

I checked in with two Cisco Partner leaders in the Americas to learn how Cisco partners are scaling their recurring revenue business by leading with a digital renewals strategy. Here are a few highlights:

Cisco Lifecycle Advantage is a leading customer experience management program for partners that uses insights and automation to drive retention and growth.

Cisco Lifecycle Advantage makes an impact, not just on the partners and organizations who use it daily, but a total economic impact in the way of cost savings and business benefits.

With Lifecycle Advantage Success Program Insights, partners get even more information to help lead customers through the lifecycle while scaling their own customer success practices.

To get some perspective on where we are in scaling customer success, I recently sat down with two exceptional leaders in the Americas Partner and CX Organizations – Jennifer Craine and Matt Brady.