Lifecycle advantage

Cisco Lifecycle Advantage is a leading customer experience management program for partners that uses insights and automation to drive retention and growth.

Cisco Lifecycle Advantage makes an impact, not just on the partners and organizations who use it daily, but a total economic impact in the way of cost savings and business benefits.

With Lifecycle Advantage Success Program Insights, partners get even more information to help lead customers through the lifecycle while scaling their own customer success practices.

To get some perspective on where we are in scaling customer success, I recently sat down with two exceptional leaders in the Americas Partner and CX Organizations – Jennifer Craine and Matt Brady.

Customers want to enjoy the value of our solutions without the complexities. So we need to make things easy for them by providing a simple digital end-to-end experience that eases their path to value and is tied to their business outcomes.

Cisco and partners can now work together to deliver customer success at scale. With Success Program Insights, Cisco provides partners the combination of customer data, rich insights and analytics, recommended actions and digital customer journeys they need to lead their customers through the lifecycle.

Learn about some of the actionable plans you can start working on—right now—to begin your Partner Transformation journey. There's no need to transform everything at once. Here are three ways Cisco can help you get started: training via the Cisco DevNet sandbox, a focus on customer success through the Cisco Lifecycle Advantage Program, and connecting with potential co-selling partners through the all-new Partner Connect feature on the Partner Experience Portal.

As the world becomes increasingly digital, how do we enable our partners to support customers with their digital transformation journey? BT, one of our first global partners to adopt the CX Lifecycle model, provides a shining example.

Today, Cisco partners have more customer data and insights to help them identify and capture services opportunities, accelerate customer outcomes, and provide greater value. This leads to happier customers with a greater propensity to buy more products and services, further leading to increased revenue for partners and greater Cisco rebates and incentives.