Lifecycle advantage

Cisco and partners can now work together to deliver customer success at scale. With Success Program Insights, Cisco provides partners the combination of customer data, rich insights and analytics, recommended actions and digital customer journeys they need to lead their customers through the lifecycle.

Learn about some of the actionable plans you can start working on—right now—to begin your Partner Transformation journey. There's no need to transform everything at once. Here are three ways Cisco can help you get started: training via the Cisco DevNet sandbox, a focus on customer success through the Cisco Lifecycle Advantage Program, and connecting with potential co-selling partners through the all-new Partner Connect feature on the Partner Experience Portal.

As the world becomes increasingly digital, how do we enable our partners to support customers with their digital transformation journey? BT, one of our first global partners to adopt the CX Lifecycle model, provides a shining example.

Today, Cisco partners have more customer data and insights to help them identify and capture services opportunities, accelerate customer outcomes, and provide greater value. This leads to happier customers with a greater propensity to buy more products and services, further leading to increased revenue for partners and greater Cisco rebates and incentives.

Lifecycle Advantage is a digital engagement powerhouse that makes partners future-ready right now. Lifecycle Advantage drives digital journeys, bridging together Cisco and our partners to jointly guide customers through important milestones across the entire lifecycle. It lets us engage customers together with the right message at the right time, whether that’s assisting adoption, simplifying renewals, or upselling to higher-value solutions.

Renewals Commerce Automation, launched as part of the Lifecycle Advantage program, brings superhuman renewal powers to Cisco partners at a time when the channel has never been more complex.

Here are three simple strategies that we use to zero in on what customers want.

Ultimately to accelerate customer success and to maximize our opportunities, we need to change what we sell, how we sell, and how we mobilize our partners together with our customers.

My goal is always to help you increase your company’s marketing effectiveness and here are a few areas where Cisco can help at little to no cost.