Today’s consumers demand a more mobile, interactive and personalized shopping experience. Research shows that 64 cents of every dollar spent in store is influenced digitally (Deloitte). A few weeks ago, I hosted my first #CiscoChat event on Twitter together with Jeremy Witikko, Practice Advisor at Cisco and Scott Lachut, President of Research and Strategy at PSFK to discuss how retailers can meet the new demands of the digital consumer.
If you missed our TweetChat, you can view the full discussion on Storify now.
[storify url = “https://storify.com/CiscoChat/creating-a-mobile-and-in-store-personalized-shoppi”]
We’d like to thank all of our participants and our friends from PSFK for such an interactive and fun hour! We hope to see you all in our future #CiscoChats! Please visit our Retail page and follow us on Twitter @CiscoRetail for updates.
Yes, I agree the mobile experience contributes to the level and extent of spending.
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