Marketing’s Role in Reaching New Buying Centers
With digital engagement becoming increasingly important in the buyer’s journey, it is critical that sales and marketing come together in new ways with unprecedented levels of alignment.
Power Your Success With Ecosystem Partners
Connecting and collaborating with new ecosystem partners is essential to selling digital business to customers. You begin by connecting. Start now.
Are You Talking with the Right Buying Center?
In the past, Cisco and our resellers have been primarily engaged with IT who owned the budget for buying hardware, software and services. However as technology budgets move outside IT, we have to find these other buying centers and get a seat at the table...
Selling in the World of Digital Transformation
It seems our customers all want the same thing: help addressing their business needs based on the capabilities they’re trying to solve for, help staying ahead of competition, and guidance on the “how” of implementing against their Digital Journey. This might sound like a tall order, but that’s exactly where Cisco and our powerful partner […]
Digital Transformation and the Connected Value Exchange
As our customers embark on their digital transformation journey, they have a myriad of vendor, partner and technology options available to revitalize their businesses and produce better outcomes for their consumers. So more than ever – how we (vendors, resellers, integrators) work with these customers along their digital journey makes a big difference in whether […]
Destination—A Stress-free Flight
A CMX Partner Ecosystem Blog Ecosystem partners are an important adjunct to Cisco Connected Mobile Experience (CMX). They augment the analytic and customer engagement capabilities of the solution with innovative business and/or industry-specific features. This blog is one in a continuing series that will highlight several of our CMX Ecosystem Partners. Today—Phunware. Based in Austin, […]