Ecosystem partners
The Giro Effect: Transforming Partnerships in the Ecosystem Era
3 min read
In the spirit of World Bicycle Day on June 3rd, let's explore how the lessons of this iconic race, Giro d'Italia, align with our evolving partner strategy and illuminate the path to success in the ecosystem era.
Cisco Co-Selling Made Simple: Accelerate
3 min read
Accelerate is the second of 3 steps in the Ecosystem Co-Sell Go-to-Market (GTM) sales execution. In this step, our Advisor and Developer partner capabilities accelerate Co-Selling opportunities with Cisco Sales and Channel Partners, develop joint demand generation campaigns, and expand pipeline-building activities.
Cisco Co-Selling Made Simple: Activate
3 min read
Activate is the first of 3 steps in the Ecosystem Co-Sell Go-to-Market (GTM) sales execution, setting up an Ecosystem partner such as an ISV or domain consultant, etc., to Co-Sell with Cisco.
Cisco Co-Selling Acceleration Made Simple
2 min read
Multi-partner Co-Selling is a collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome, leading to an average increased deal size by 6X and software mix by 2x accelerating recurring revenue.
Co-selling: It’s a BIG Deal!
2 min read
Unlike partner reselling, co-selling is a multi-partner collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome.
Cisco Nexus Dashboard: One platform to manage multicloud automation
2 min read
Tune into this Cisco Champions podcast episode and learn more from seasoned data center networking experts about the multicloud operational simplicity realized from Cisco Nexus Dashboard and its powerful capabilities.
Marketing’s Role in Reaching New Buying Centers
2 min read
With digital engagement becoming increasingly important in the buyer’s journey, it is critical that sales and marketing come together in new ways with unprecedented levels of alignment.
Power Your Success With Ecosystem Partners
3 min read
Connecting and collaborating with new ecosystem partners is essential to selling digital business to customers. You begin by connecting. Start now.
Are You Talking with the Right Buying Center?
2 min read
In the past, Cisco and our resellers have been primarily engaged with IT who owned the budget for buying hardware, software and services. However as technology budgets move outside IT, we have to find these other buying centers and get a seat at the table...