Are You Talking with the Right Buying Center?
2 min read
In the past, Cisco and our resellers have been primarily engaged with IT who owned the budget for buying hardware, software and services. However as technology budgets move outside IT, we have to find these other buying centers and get a seat at the table...
UC Reseller Seeks Stable, Responsible Partner for Long Term Relationship
3 min read
It’s Valentine’s Day, are you looking for a new technology partner? What’s it like to be a communication or collaboration-focused reseller in today’s technology market? With the industry evolving at such a rapid pace – in terms of both technology and shifting revenue streams – the vendor landscape is changing dramatically. Resellers have an important […]