Marketing’s Role in Reaching New Buying Centers
With digital engagement becoming increasingly important in the buyer’s journey, it is critical that sales and marketing come together in new ways with unprecedented levels of alignment.
Accelerating Cisco Ecosystem Sales
Bringing to Market and Selling Multi-Partner IOT Solutions for Digital Transformation, Part 2
In part one of this blog, I discussed the benefits and challenges of bringing to market and selling IOT solutions that are composed of hardware, software and services from multiple companies to deliver digital transformation. Over the last few years