Accelerating Cisco Ecosystem Sales

June 19, 2018


Marketing’s Role in Reaching New Buying Centers

2 min read

With digital engagement becoming increasingly important in the buyer’s journey, it is critical that sales and marketing come together in new ways with unprecedented levels of alignment.

May 10, 2017


Bringing to Market and Selling Multi-Partner IOT Solutions for Digital Transformation, Part 2

3 min read

In part one of this blog, I discussed the benefits and challenges of bringing to market and selling IOT solutions that are composed of hardware, software and services from multiple companies to deliver digital transformation. Over the last few years, there have been many discussions of digital transformation on the topics of vision, strategy, competition, […]