Akbar Hasan

February 27, 2023

PARTNER

Co-selling: It’s a BIG Deal!

2 min read

Unlike partner reselling, co-selling is a multi-partner collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome.

April 9, 2021

PARTNER

Digital Transformation for a Major Retailer Takes a Co-Selling Team

4 min read

Digital transformation essentially requires migrating workloads and applications to the cloud. But traditional brick-and-mortar grocers are unlikely to have all the expertise in house to go it alone.

December 2, 2020

PARTNER

Co-Selling with Ecosystem Partners Is a Big Deal

3 min read

Did you know that Cisco’s most profitable partners are winning larger deals by accessing buying centers other than IT? Learn how to take advantage from Akbar Hasan!

June 23, 2020

PARTNER

How Cisco Partners Are Increasing Profitability by Accessing New Buying Centers

5 min read

Cisco and our partners have had considerable success selling our portfolio and services to IT organizations. But as customers navigate the current digital transformation trend, they are also evolving how they make IT and technology purchase decisions and how they deliver new experiences to their target markets. New buying centers such as line of business (LOB) and application modernization groups have increasing budgets and decision-making authority.