Co-selling: It’s a BIG Deal!
Unlike partner reselling, co-selling is a multi-partner collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome.
Digital Transformation for a Major Retailer Takes a Co-Selling Team
Digital transformation essentially requires migrating workloads and applications to the cloud. But traditional brick-and-mortar grocers are unlikely to have all the expertise in house to go it alone.
How Cisco Partners Are Increasing Profitability by Accessing New Buying Centers
Cisco and our partners have had considerable success selling our portfolio and services to IT organizations. But as customers navigate the current digital transformation trend, they are also evolving how they make IT and technology purchase decisions and how they deliver new experiences to their target markets. New buying centers such as line of business (LOB) and application modernization groups have increasing budgets and decision-making authority.