Akbar Hasan

3 min read

Accelerate is the second of 3 steps in the Ecosystem Co-Sell Go-to-Market (GTM) sales execution. In this step, our Advisor and Developer partner capabilities accelerate Co-Selling opportunities with Cisco Sales and Channel Partners, develop joint demand generation campaigns, and expand pipeline-building activities.

3 min read

Activate is the first of 3 steps in the Ecosystem Co-Sell Go-to-Market (GTM) sales execution, setting up an Ecosystem partner such as an ISV or domain consultant, etc., to Co-Sell with Cisco.

2 min read

Multi-partner Co-Selling is a collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome, leading to an average increased deal size by 6X and software mix by 2x accelerating recurring revenue.

2 min read

Unlike partner reselling, co-selling is a multi-partner collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome.

4 min read

Digital transformation essentially requires migrating workloads and applications to the cloud. But traditional brick-and-mortar grocers are unlikely to have all the expertise in house to go it alone.

3 min read

Did you know that Cisco’s most profitable partners are winning larger deals by accessing buying centers other than IT? Learn how to take advantage from Akbar Hasan!

5 min read

Cisco and our partners have had considerable success selling our portfolio and services to IT organizations. But as customers navigate the current digital transformation trend, they are also evolving how they make IT and technology purchase decisions and how they deliver new experiences to their target markets. New buying centers such as line of business (LOB) and application modernization groups have increasing budgets and decision-making authority.