February 12, 2024


Cisco Co-Selling Made Simple: Activate

3 min read

Activate is the first of 3 steps in the Ecosystem Co-Sell Go-to-Market (GTM) sales execution, setting up an Ecosystem partner such as an ISV or domain consultant, etc., to Co-Sell with Cisco.

February 27, 2023


Co-selling: It’s a BIG Deal!

2 min read

Unlike partner reselling, co-selling is a multi-partner collaborative sales engagement between an IT vendor and its partner ecosystem to deliver a differentiated joint customer outcome.