Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager Twitter for a Day) to countless other examples in sports, entertainment, B2B, and B2C, creativity is a key factor in the success of our efforts.

Let's Chat! #Ciscosmt Series

Let’s Chat! #Ciscosmt Series

Social media is especially intriguing when it comes to the way it can be used for on- and offline events. (E.g., webcasts, virtual environments, onsite conferences and meetings, Twitter chats, etc.) Based on the nature of these types of activities, social media is a strong communication channel to pilot new ideas, convert more traditional approaches to 2-way engagements, and create real-time impact.

Specifically social media can be used to:

  • Drive registration traffic
  • Create a much more engaging environment
  • Tie on- and offline participants together
  • Generate more information sharing, innovations, and crowdsourcing
  • Provide more direct access to speakers, executives, peers, and others
  • Offer ongoing engagement opportunities long after an “event” has taken place
  • Troubleshoot and resolve issues quickly

We can learn so much for all types of social media examples that can then be used for our on- and offline activities. As part of the ongoing Let’s Chat! #Ciscosmt Series, the Cisco Social Media Training team will be hosting a live and free USTREAM panel broadcast from 9-9:45 a.m. PT on July 31, 2013. (Simply go to the Cisco USTREAM Channel on the morning of the panel chat, log in, and participate in the live discussion using #ciscosmt.)

Join us for a unique view into the ways social media can be used for on- and offline events. During this special activity, our distinguished moderator and panelists will share examples and their experiences around this topic. Moderator and panelists include:

To help us prepare for this panel discussion, share ways you are leveraging social media for your on- and offline activities. And what types of questions do you want to cover with these panelists? Share your comments either in this blog post or on Twitter, using #ciscosmt.

We look forward to your insights here and during the broadcast! And in the meantime, for those that are interested in social media training, check out our short video with more details and ways to get involved.

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  1. Very interesting and looking forward to accessing the URL provided after the event. Great timing, as we are currently embarking on a social media strategy as well as reworking our website; great post.

    • Thanks for the feedback! Keep us posted if your organization is interested in one-on-one team training. For more details, email the Cisco Social Media Training Team: And in the meantime, we look forward to your participation during the broadcast!

  2. I’d like to hear an expert perspective on figuring out which hash tags to use when sharing content on Twitter.
    Look forward to the Ustream event!

    • Great question. Definitely pose it to the panelists during the Social Media for Events broadcast!

  3. As a small business, we are always struggling with social media and ROI. Look forward to your discussion to learn some new ways to improve our social media presence.

    • Thanks for sharing your feedback. I agree with you. While it definitely is a challenge for any company or organization, it can be particularly due to bandwidth and budget constraints. These panelists will come with different examples of ways to incorporate social media into the on- and offline mix. Definitely pose your questions during the broadcast!

  4. Good initiative. The time mentioned, i will not be able to watch. Is there any option to view later timing?

    • Thank you for the great comments everyone. I agree, it should be a very insightful session! Come with your questions for the panelists. For those that cannot watch the live session, we will definitely post the replay link on within 24 hours of the broadcast. And if you have questions ahead of time, send them our way on Twitter using #Ciscosmt. We look forward to your participation.

  5. Looking forward to the USTREAM event!