B2B

The Customer is King at Cisco Live

Last week, I was at Cisco Live in Orlando, Florida where I experienced first-hand the magnitude of opportunity and marketing value that lies in interacting with the customer. This...

Summary of B2B social media session at Internet Retailer 2013

Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled “Social Marketing for B2B:  It’s Not Just for B2C Anymore.”   In this session both of us discussed how we approached B2B social media from a Grainger perspective and from […]

April 5, 2013

DIGITAL AND SOCIAL

Getting the Insiders’ View of Social Media

Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats. Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking […]

April 4, 2013

EXECUTIVE PLATFORM

Top 10 Tips for Executive Social Media

Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them. My own experience with social media has evolved – initially by watching my teenage children use it to communicate, […]

March 26, 2013

DIGITAL AND SOCIAL

Getting the Executive Social Media View

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this […]

March 6, 2013

DIGITAL AND SOCIAL

How Do You Get Executives Involved in Social Media?

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula […]