Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. We took a chance and actually humanized our network fabric family, the Network Convergence System (NCS). By incorporating user-owned videos with humorous scenarios, leveraging popular Vine celebrities, and making the NCS’ benefits visual, we were able to thoroughly tell its story and make it relatable to everyone – not just the technical crowd.
The campaign was all encompassing of all things social. The integrative campaign (official hashtag #SystemForIoE) used Twitter, Facebook, Google+, Vine, community, blogs, Storify and SlideShare. If there was an audience that needed to be reached, Cisco was going to reach them.
Combining humor with technology
The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and things. We needed to find a creative way to showcase the campaign’s key messages that made sense to the global audience as they were targeting many regions, including Latin America, Middle East, Europe, Asia-Pac and the United States. After sifting through a few dozen ideas and thousands of different humorous clips from around the world, we decided on the top three clips that resonated best with all the different countries. This is one of Read More »
Tags: #SystemForIoE, facebook, graphics, humor, launch, Service Provider, social media, twitter, vine, youtube
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives.
Common concerns I’ve heard are:
What do I talk about? Who do I follow? Will I get fired if I tweet the wrong thing?
These questions cause many to push social to the backburner again and again. But don’t quit just yet! The best way to answer these questions is observe and experiment.
These are my personal tips for establishing your profile:
Find social role models.
Look in your organization or industry for someone’s social style that appeals to you. Follow them and see how they set up their tweets. Once you look at a few, you’ll see a simple combination that you can use to model yours after.
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Tags: Cisco, engagement, how to, learning, social, social media, social networking, tips, twitter
With all of the buzz around Apple’s announcement of the iPhone 5S, 5C and the launch date of iOS 7 — we’ve decided to check-in with our Brett Belding, IT Senior Manager, IT Mobility Services, and the IT Mobility Services team. Brett and the rest of the IT Mobility Services team have interactive discussions on industry trends, BYOD, and even University of Georgia Bulldogs Football. Last week, I asked the team:
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Tags: aaron chiles, aaronchiles, apple ios 7, apple iphone 5c, apple iphone 5s, Borderless Networks, brett belding, brettbelding, Cisco IT, cisco on cisco, coc-borderless-networks, ios 7, ios7, iphone, iphone 5c, iphone 5s, mobility, preparation, twitter
I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can really make a difference for the overall company.
Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap
Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.
- Make sharing content through social media channels as easy as possible for employees.
- Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
- Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
- Leverage executive sponsors to enable employees to participate in the social stream.
- Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.
September Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
Cisco Social Media Training Program Opportunity:
If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com.
Tags: B2B, B2C, Chats, Cisco, ciscosmt, education, events, Executives, information-sharing, learning, mentoring, social, social engagement, social learning, social media, social media strategies, social networking, training, tweetchats, twitter, ustream
When? Thursday, August 8, 2013 @ 1:00 – 2:00 p.m. (EDT)
Where? Twitter Chat
The explosive growth in mobility is transforming the ways in which we live, learn, play and, in particular, work. Every dimension of our business lives stands to change: whom we work with and when, where, how, and why we work — all will be impacted.
The ultimate goal of business mobility is to drive increased productivity, heightened customer experience, and harmonious work-life balance. Business mobility offers freedom for knowledge workers beleaguered by accelerating demands on their time and talents; with it, they can take control of their success at work while protecting their personal lives. And, increasingly, it is the knowledge workers themselves who are driving these sweeping changes in the workplace.
But how can service providers and enterprises embrace the disruption?
Join us this Thursday, August 8th at 10am PST/1pm EST for a TweetChat on how next-generation knowledge workers are accelerating the disruption in business mobility. Follow #CiscoYourWay to join in on the discussion. I’ll be tweeting from my own handle @Spain_Chris. Read More »
Tags: #ciscoyourway, b-y-o-d, byod, Cisco, Enterprise, mobility, Service Provider, technology, tweetchat, twitter, wi-fi, wifi, wireless