As we begin our preparations for Mobile World Congress 2016 (hard to believe), I thought it would be fun to reflect on this year’s show. Cisco worked with the GSMA and the Fira again this year to deliver a carrier-grade Wi-Fi network to 93,000 attendees. After winning last year’s WBA Wi-Fi Industry Award for Most Innovative Hotspot Venue, we challenged the teams to do more this year. We staffed the Network Operating Center with Wi-Fi experts to ensure the network was always delivering peak performance, and we continued to push the envelope on network capability, demonstrating the pure power of a well-deigned carrier-grade Wi-Fi network in a dense trade show environment. I love this video that gives a behind-the-scenes peak into the NOC at work.
Today’s announcement of Cisco’s Digital Solutions for Industries at the Global Editor’s Conference highlights our unique approach to help customers capture the promise of digitization. As Tony Shakib’s blog notes, “Digital transformation necessitates a combining of business and IT strategy that connects everything, embraces analytics, and takes a holistic approach to data security that spans technology and operations.”
Digital disruption is already happening across manufacturing and other industrial sectors, and we’re stepping up to help businesses in these segments harness the benefits of digitization across their value chains. For example, using innovative models like machines securely connected (thru Cisco Connected Machines) for real-time monitoring and analytics across Cisco’s Intercloud, digital manufacturers are optimizing their plant operations with improved control, increased efficiency, less downtime, higher productivity and duty cycles, and more flexible manufacturing.
Research suggests that a significant number—as many as 40 percent—of incumbents will be left wounded, probably mortally, by digital disruption over the next five years. In the face of these pressures, CEOs recognize that those companies who can leverage digital technologies and business models will come out ahead. This video provides an overview on the challenges, opportunities and benefits of Digital Manufacturing:
For forward-thinking manufacturers, digital transformation is not just a new challenge but a major opportunity—maybe the most significant in decades—to pull ahead of competitors. Digital Manufacturers are seizing the opportunity Read More »
Earlier this week, I hosted a #CiscoChat along with other team members of the @CiscoMFG team including Nancy Cam-Winget (@ncamwingw), an industrial security expert and Distinguished Engineer at Cisco, along with cohost Gregory Wilcox (@gswilcox_ohio) of our strategic alliance partner Rockwell Automation (@ROKAutomation). We had a thought-provoking interchange on how new digital business models impact industrial security interests, as well as some of the other inherent security risks for manufacturers.
If you missed the chat, the full recap is here, and below, I summarize a few of the highlights and insights for me.
Why is security for manufacturers such a top-of-mind concern, discussed across engineering, production, supply chain and boardroom alike?
By 2020, there will be an estimated 50+ billion intelligent things connected to the Internet. The emergence of more “smart” connected factories, in which machines and devices Read More »
Manufacturing is undergoing radical advancements, much like the ones we’ve seen in healthcare and education, thanks to the Internet of Everything (IoE) and all of the people, data, processes and things it connects.
By 2020, it’s estimated that there will be 50 billion devices and objects connected to the Internet, including many of the devices in the manufacturing world. “Smart” factories where machines “talk” to one another, fleet vehicles such as trucks and forklifts with sensors that monitor their movements, and even wireless inventory tracking devices are all in play at manufacturers across the globe. Manufacturers are embracing a new generation of Machine-to-Machine (M2M) and Person-To-Machine (P2M) systems, as well as mobile applications and cloud-based services that drive efficiency and innovation across their value chain.
All of these connected “things” and processes allow manufacturers to Read More »
It’s no secret. I’m nuts about social media. (I lead the Cisco Careers “Life at Cisco” social media strategy.) Word gets around, so people who aren’t as nuts about social media ask me for advice. I love helping them, because when you’re passionate about something, you want others to be passionate about it.
One of the biggest questions I get asked is about how to make a great LinkedIn profile. There are lots of tips out there – have a great profile picture, fill out all the sections of your profile, etc. However, there’s one word that I tell people will change the way they think about their LinkedIn profile.
Here it is. You ready for it? The word is “keywords.”
My LinkedIn profile, full of keywords!
LinkedIn is the Google Search of the professional world. If a hiring manager is looking to fill a role, they’re going to search for keywords. If a job seeker is looking for a new role, they’re going to search for keywords. If someone wants to network with their peers, reach out for new opportunities or build their contacts in a certain area, they’re going to search for keywords.
That’s why your LinkedIn profile better be filled with keywords.
Ask yourself this: “What are the words or phrases that best describe what it is I do.” (Or, if you’re early in your career, what you WANT to do.) Not sure what keywords are right for you? Do a LinkedIn search using the keywords you THINK you want to use, and look at the profiles that come up on the first two pages. Do those people represent what you’re looking for? Or, look at the profiles of people who you feel represent your chosen field. What keywords do they use?
Once you’ve got your keywords, you need to start building them into your profile.
1. Start with the Skills section of LinkedIn. (Go to Profile -> Edit Profile -> Scroll to Skills -> Click “Add Skils” box.) Enter your skills (which should be your top keywords). Now, LinkedIn will start asking your connections to endorse you for those skills/keywords. The more endorsements for those skills/keywords, the higher you’ll come up in search results for those skills. For example, my top two keywords are “social media marketing” and “social media.” I have the most endorsements on those two skillsets.
2. Now, look at your LinkedIn Headline (the short section under your name on your profile.) Are your top skills listed? If not, put them there. (Go to Profile -> Edit Profile -> Scroll over headline -> Click Pencil button to edit.) This area doesn’t have to be your title (we all know that sometimes a title says nothing about our skills.) The edit box even gives you the opportunity to see examples or what other people in your industry are doing. (Let’s hope they’re using keywords!)
3. Now, tackle your summary. Your summary is your chance to show your personality, while incorporating your keywords. Make sure when you use your keywords, you’re doing them in a way that makes sense so people don’t get annoyed. (For example, I didn’t write “social media” 50 times in one paragraph.)
4. Is your experience section filled out? Make sure that your experience section uses action verbs, is results-oriented, and features your keywords.
That covers the basics, but I’m going to go past LinkedIn 201 to LinkedIn 301 with my last tip, for those of you who are now so excited that you want to rank on the top search page for your keywords if it’s the last thing you do.
As you grow in your career, your keywords should be what people recognize you for – your areas of expertise. Pay it forward, and share your expertise with others. LinkedIn allows you to create what is essentially a blog post that is tied to your LinkedIn profile. (Go to your Home page, select “Write a Post.”) What should you write about? Your keywords. Share knowledge. Share projects. Share learnings. Share mistakes. When you write these posts, use your keywords.