May 13, 2019


An SEO Strategy Isn’t Complete Without Social

3 min read

Search and social are different tools. They have different but linked roles. The truth is they are both needed, and they need to work together to influence one another.

March 6, 2013


Optimize Social Profiles for Better Search Engine Results

4 min read

Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with optimized profiles. Public social network profiles tend […]