We’ve all been there. A grocery store, a department store or even a coffee shop, standing in a long checkout line that hasn’t moved for what seems like an eternity. You ask yourself, ‘Is this purchase worth it?’ For one third of customers, the answer is no, if they have to wait more than five minutes. (Source: Brickstream)
But imagine if we could eliminate checkout lines? Well at Cisco – we have! In our latest conversation about the Internet of Everything, we’ve imagined more possibilities with our “Museum of Lasts” campaign – the last traffic jam, the last blackout, the last missed meeting – and yes, the last checkout line.
Increasingly, retailers understand the importance of having both a physical and digital presence – and how the power of the Internet of Everything will digitize those experiences. Thanks to technologies like predictive analytics that sense foot traffic and notify stores when more cashier lanes should open, as well as sensors on shelves that can identify inventory and automatically place orders when low, customers and retailers are becoming closer than ever before.
But will these technologies help retailers improve the customer experience? Will the Last Checkout Line ever become a reality? I believe the answer is yes. Last month, I shared results from a recent Cisco study that highlighted unique insights about shopping behaviors among U.S. and U.K. consumers. In this digital age, it’s absolutely critical for retailers to provide “hyper-relevant” experiences. Shoppers don’t want to be sent coupons for diapers if they don’t have children; retailers need to understand the reason and context behind each consumer’s shopping experience and react accordingly.
Some of the key findings from the study emphasized that shoppers do not want to wait in a long line. Seventy-seven percent said that they would use checkout optimization to receive estimated wait times, while 60% would scan product bar codes using their smartphone and then pay at a self-service kiosk. These are the types of digital experiences that shoppers are looking for – and will help eliminate the checkout line!
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Tags: 30th anniversary, blair christie, Internet of Everything, intu, IoE, last checkout line, motorola, retail
With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.
Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.
She’s here already. Now’s the time to let them know you’ll match that online price. Read More »
Tags: analytics, mobile world congress, mobility, mobility iq, retail, Service Provider
As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines.
Cisco’s new campaign on the “Museum of Lasts” shows how the Internet of Everything (IoE) will bring about the “last checkout line.” But that’s just the beginning. When retailers apply real-time analytics to the networked connection of people, process, data, and things, they not only improve store operations and customer service, but also provide the “hyper-relevant” experiences customers crave. Read More »
Tags: Cisco, Cisco Consulting Services, edge computing, hyper-relevance, Internet of Everything, internet of things, last checkout line, Nicola Villa, retail, shopping
Retailers are increasingly leveraging the power of the Internet of Everything (IoE) to transform traditional brick-and-mortar stores into a high-octane digital experience.
From advanced data analytics that monitor customer demand in real-time to pervasive video and cloud technologies that enable shelves to sense, customers and retailers are becoming closer than ever before.
However, there is much room for progress. Long lines remain a pain point for shoppers. Read More »
Tags: Cisco, Internet of Everything, internet of things, IoE, IoT, Last Check Out Line, Lisa Fretwell, retail
As I was walking the aisles at the National Retail Federation “Big Show” in New York last week, I was impressed with the myriad of connected, smart solutions now available to retailers. Augmented reality, data analytics, video-enabled in-store robots and warehouse drones, you name it, it was there.
I’m just as dazzled as everyone else by these new technologies, but I believe it is important for retailers to view them within the wider context of making their organizations digital enterprises by taking action on the Internet of Everything (IoE). IoE is the networked connection of people, process, data, and things, and Cisco projects these connections to surge from 13 billion today to 50 billion by the end of the decade. With a total value of $19 trillion from 2013 to 2022, IoE is a profound market transition. Read More »
Tags: Cisco, Cisco Consulting Services, hyper-relevance, Internet of Everything, internet of things, IoE, IoT, Joseph Bradley, National Retail Federation, retail