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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Cisco Technologies featured at OFC/NFOEC’14: Programmable, Converged & Highly Scalable

By Leonard Luna, Senior Marketing Manager, Cisco Service Provider Solutions

This past March at OFC/NFOEC’14 in San Francisco, California, Cisco was a once again a significant part of the leading edge dialog.  Organizers took full advantage of the dynamic Moscone Center facilities to create a highly compelling environment for suppliers, analysts, industry experts and end users to collaborate on optical and networking solutions.  The event was very successful for Cisco from both a face-to-face and social media perspective.


Above: View onsite observations from Sanjeev Mervana, Cisco Sr. Director Product & Solution Marketing, direct from Cisco booth at OFC’14

This year, we leveraged one of our largest booths ever to create some ambitious live demos showcasing how Evolved Programmable Networks (EPN) are designed to handle the challenges and opportunities presented by the Internet of Everything.  The entire Network Convergence System (NCS 6000, 4000 and 2000) was live within the booth, and one year after its introduction at OFC, an expanded Cisco CPAK family of transceiver modules was also featured, including the LR4, SR10, ER4 and show favorite – the Cisco CPAK 10 x 10G LR solution.

If you missed your opportunity to engage with Cisco at OFC’14, you can view the following video demos created right on the show floor to see a few of our attendee’s favorites:  Read More »

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Ask The #InternetOfEverything Futurist: “In the Future, Will Clothes be Delivered to your Dressing Room in Your Size?”

In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Be sure to check out the previous Ask the #InternetOfEverything Futurist blogs and videos about the advances of battery technology and the future of smartphones.

As a kid, I was fascinated by the popular cartoon “The Jetsons.” Set in a futurist space community called Orbit City, the Jetson family had it all: a flying car, a household robot and a machine that helped members of the family get dressed.

Today, the technology the Jetsons used to live their life in the sky doesn’t seem too far-fetched. In fact, I’ve previously written about how close we are to seeing flying cars become a reality. We’ve also seen how the growth of the Internet of Everything (IoE) is connecting more and more people, data, things and processes – leading to a plethora of robots to clean your kitchen floors and an influx of connected things built to make our lives easier. A Cisco-powered infrastructure is what’s driving this the transition to an Internet of Everything world.

There is tremendous development in Jetsonian retail options. Online shopping via mobile devices, digital dressing room mirrors and a host of ready-to-wear connected devices (wearables) are changing how we shop and what we choose to buy. In one “Jetsons” episode, Jane and Judy Jetson use a “dress selector projection machine” to find an outfit to wear. Similar to what the creators of the Jetson’s predicted, we just beginning to see an iteration of this type of technology bring the runway to your dressing room or clothes closet. However, will this type of business model actually work?

In this Ask the #InternetOfEverything Futurist post, I’ll answer a question from Lauren Malhoit (@malhoit) a Cisco Champion, that points to this type of retail and fashion evolution. Lauren asks:

Question: “A recent Fast Company article mentions a retail business model where clothes are essentially delivered to you in the dressing room in your size. Do you think a model like this would work?”

Read More »

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RetailMeNot Leverages Cisco and Plixer for WLAN Optimization

April 1, 2014 at 9:23 am PST

Founded in 2007, RetailMeNot.com is the largest digital coupon site in the US.  They help hundreds of thousands of customers save money when shopping online. They are headquartered in Austin Texas, in the hip “Live Music Capital of the World”.  Since the company went public in 2013, the company has doubled the number of employees from 250 to over 500.

In previous blogs, I have covered what is AVC, SuccessEHS and how Plixer’s Scrutinizer accepts Netflow, sFlow and IPFIX exports. This post will cover how these key products are combined by RetailMeNot in their WLAN deployments to optimize and support this fast growing company.

Recently Michael Patterson, the Founder and Product Manager at Plixer, Matthew St. Jean the Marketing Manager at Plixer and I had an opportunity to talk to Tim Tyndall, the Lead Network Engineer at RetailMeNot.  Tim shared with us the highlights of the wireless LAN deployment and explained how they use Cisco Application Visibility and Control and Plixer’s Scrutinizer to stay in control of how their WLAN is being utilized.

Tim described the environment and culture that has become a huge part of the company’s success.  RetailMeNot  provides hip new offices for its employees with open work spaces and other awesome perks.

The Cisco powered wireless network supports this initiative. In fact, nearly all network connectivity is wireless. He said that employees are issued a laptop by the company and many carry in their own smartphones and tablets as well; Most of those devices being from Apple.

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Employees can roam freely with reliable service that spans the company’s five floors. Even during large meetings where access density increases dramatically, service continues without any interruptions and the performance metrics they can obtain using NetFlow is exceptional and reinforce that the traffic is optimized. Read More »

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BYOD helps boost creativity and sales for family-owned midmarket furniture manufacturer.

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Vitra is a renowned for producing quality furniture. Their designs are well known for innovation and style. What makes Vitra unique is that they not only encourage creativity from their employees but they also invite visitors to participate in their creative process.

Vitra is headquartered in Switzerland and their flagship store, Vitrahaus is located in Weil am Rhein in south Germany. Vitrahaus embodies the company’s vision and this is where visitors get to experience the company’s creations in real life settings.

Vitra has been partnering with Cisco for over a decade. Communications and collaboration are integral to their success and their latest strategy is to embrace the megatrends in mobility and wireless to improve their guest services by enabling BYOD access for employees and customers with simple management. These trends are gaining popularity in midmarket businesses.

Read More »

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