What are you doing on April 18 & 19th, 2013? Mark your calendar for a social media event with Cisco! This event is titled Social Media for Savvy Marketers. You can join this event live or connect via our live webcast. Registration is required. Hurry because space is limited for this free event! Some of our featured sessions will include:
Driving Social into Business
Long gone are the days when social was only a marketing practice. Today, social impacts all corners of an organization -- legal, customer service, finance, client managers, crisis management and even product development. There are very real business implications in this socially connected world, and it means that companies must learn how to drive social into their business. This requires education, best practices and policies that many do not already possess. Read More »
Tags: ciscosmt, events, marketing, mobile, social media, social savvy, social search
Often we focus on the challenges associated with IT with little consideration of the end user viewpoint. In Cisco’s Work Your Way Global Study, completed in January of 2013, we polled over 1300 IT professionals and business-focused end users around the globe to investigate how BYOD is not only affecting IT, but how the challenges directly impact the end user experience. We were curious to compare and contrast the different viewpoints to understand if the difficulties IT was facing had an impact on how end users get their devices on the network, access business applications and perform day-to-day activities on the move. Check out the Borderless Blog to see our awesome infographic!
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Tags: b-y-o-d, bring your own device, byod, challenge, collaboration, End User, Enterprise, IT, mobile, mobility, network, technology, wireless, work your way
As we start the year, Cisco’s CTO for Australia & New Zealand, Kevin Bloch, shares his thoughts on the trends that are going to shape the networking industry in 2013.
1. “Mobile .. for business” – New directly connected customer channel
Organisations will make significant investments to directly connect and interact with external and internal customers via their mobile devices, as nearly everyone has at least one.
2. “Cloud .. for business” – Big hit on ICT industry
Organisations ‘get’ cloud in 2013 and reorganise (transform) around “as-a-service”. As this happens, IT becomes an operational expense and risk shifts to the provider. This will be a journey and ‘hybrid clouds’ will dominate in 2013. Everyone in the ICT industry will need to adjust.
3. “Analytics .. for (big) business” -- Big Data gets bigger
Businesses actually don’t want IT -- they want to achieve their business goals! However, in order to do so, they need to be able to make fast, smart decisions. The data is available (actually exploding, particularly from smart mobile devices) and technology is now able to make that data useful (“data is the new oil”).
4. “Security .. for business” – IT’s risky
With increased mobile adoption, proliferation of intelligent devices, connectivity and clouds, organisations will increase attention on the means to address vulnerability and business risk. Attacks will focus on the most popular clients – mobile Android devices.
5. “Video .. for business” – More places to see
Video is increasingly permeating business. As mobile devices now exceed desktops, video becomes more accessible, from more places, from more devices.
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Tags: cloud, mobile, video
These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations.
All of that data offers great promise for retailers looking to know their customers in deep, new ways in order to provide carefully targeted products and services. But it is also a source of headaches. Those same retailers are wrestling with a complex new realm of Big Data analytics, where a deluge of information from new sources like video, mobile, and social media threatens to swamp their capacity for processing. That is, if they can properly access those new data streams in the first place.
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Tags: analytics, Big Data, Cisco, data, data chain value, data infomediary, IBSG, mobile, privacy, retail, retailing, security, social media, trust, video
Last week, CES kicked off an exciting 2013 for the industry and Cisco. With just a select few of our innovations modeled in our video and SP/ mobile demos our customers, partners and press expressed great interest in our approach to helping carriers monetize these connected experiences. During the show, we were elated by MGM Resorts International’s announcement of their use of Cisco’s location-based mobile analytics to both monetize and improve hotel guest experiences at the Bellagio and other hotels across Las Vegas. We had a number of great discussions on how our SP Wi-Fi can be used as a Business Innovation Platform and how Data-in-Motion has become the new imperative for true subscriber insights. And, we were thrilled that the Videoscape demos were so popular that they were overbooked throughout the week.
At Cisco, Read More »
Tags: mobile, mobile world congress, mobility, Service Provider