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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Enabling the next wave of hyper-context aware mobile experiences: Cisco Enterprise Mobility Services Platform (EMSP)

AN52162-2 v2The profound impact mobile devices has had on IT over the last decade is undeniable. Many can argue is it the largest of the four forces driving the next evolution of IT: Social, Mobility, Analytics and Cloud (SMAC).  It’s hard to imagine the pace of social network evolution without mobile devices. Or the mass migration to cloud without the ‘App revolution.’ Our mobile devices are the critical ‘sensors’ driving the mass movement of big data and analytics, quickly evolving to connected things, the ‘Internet of Everything.’

With the advancement of ‘IoE,’ the next wave of mobile applications is upon us.  The days of on-demand, ‘client-pull’ information is becoming legacy. We are moving to the ‘IoE’ world where context aware mobile applications, combined with big data and sensory networks, will intelligently push data in a very targeted, personalized and non-invasive way to clients.  Read More »

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Mobile Trends & Airport Passenger Terminal Expo 2014

airport passenger expo 0The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal.

Cisco’s partner SITA has a very strong presence at the event with various speakers on the industry trends as well as booth and demos. One of these is the iFlow platform which uses Cisco’s MSE as a core component.

The Airport industry is one of the most researched industries with very solid and proven metrics and clear ROI measures. Some interesting statistics recently reported include:

Airport IT Investment trends:

  • IT spending in Airports has grown by 12% CAGR since 2010,
  • with IT spend in Airports in 2013 representing 5.43% of their revenues (up from 4.9% in 2012)
  • 90% of Airport CIO’s (or technology chiefs) expect further increases in 2014 and beyond. Read More »

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Cisco At Hannover Messe 2014

Hannover Messe is once again upon us.  The world’s premier industrial technical showcase will be held in Hannover, Germany from April 7-11, 2014.  Last year’s faire had a clear focus on the “The Integrated Industry”, often referred to “Industry 4.0 and “Smart Factory” 

This year the motto for the world’s biggest industry fair is  “Integrated Industry – NEXT STEPS!”  The next steps towards the intelligent, self-organizing factory are examined from every angle and field of study. From M2M to 3D visualization, from bulk forming to nanotechnology, everything is focused on taking the next step.

Hannover Faire

Cisco will feature our industry leading technology and product solutions that empower the “Integrated Industry – NEXT STEPS!” in the  SmartFactory KL booth located in Hall 8, Stand D20.  SmartFactory KL is a demonstration that showcases the integration of multi-vendor solutions and products into a highly flexible production plant.  The demonstration will showcase how  interoperability enables:

  • Quick setup and modifications of multi-vendor assets
  • Modular, extendable concepts to fit the needs of the SmartFactory 
  • Product changes in real-time
  • Construction of a versatile R&D platform for production automation and related IT

Cisco provides a complete and unique breadth of infrastructure including wired and wireless routing and switching, physical video, compute, and communications solutions to uniquely support and enable current and future SmartFactory 4.0 requirements.

The SmartFactory demo shows how you can leverage Cisco’s Connected Factory architecture to converge IT and Operational Technology (OT) systems and create an integrated enterprise smart engine that:

  • Integrates Cisco’s video and unified communication platforms with real-time plant floor data
  • Scales and leverages global experts remotely for increased operational efficiency and innovation
  • Secures plant assets and improves operational workflows at each work cell
  • Analyzes and views KPI information on any device at anytime with location based services

So, come by and visit us at Hall 8, Stand D20.  Our Cisco Subject Matter Experts will be available to discuss topics that are specific to your business and technology imperatives.

See you at the show!!!

 

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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