Like any service organization, museums are looking for innovative ways to gain insight in consumption patterns, to better optimize resources and to improve the guest experience.
The Cisco Connected Mobile Experiences (CMX) solution helps organizations use their network as a platform, to derive analytics that can be used to better understand how guests with mobile devices use and interact with a venue. These types of insight can allow venues like museums to optimize their operations and deliver a better experience to their guests.
Wikipedia defines iBeacon as the trademark for an indoor positioning system that Apple, Inc. calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS devices of their presence”. The beacons themselves are small, cheap Bluetooth transmitters. Apps installed on your iPhone listen for the signal transmitted by these beacons and respond accordingly when the phone detects them.
Imagine the fans at a stadium with their ticket and seat number automatically pulled up as they walk inside an arena. Imagine the passengers at an airport heading towards the ticket gate with an automatic notification popup that pulls up their mobile boarding pass ticket ready for inspection.
We believe that iBeacon technology is a big step forward towards better, cheaper indoor location services such as real time alerts, context-based rewards, mobile payments, etc.
Thought-leaders, implementers and creators across public sector, private business and education gathered for the second annual Internet of Things World Forum (IoTWF) in Chicago. It was an opportunity to see real examples of the Internet of Things (IoT). While the buzz was about IoT, CMX provided meaningful insights like average registration times, visitors in various zones by the hour, and corresponding dwell times. It was possible to predict which vertical is more likely to adopt IoT first, based on device count, dwell time and traffic patterns.
Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users. The Cisco CMX solution consists of Detect, Connect and Engage, which work in unison to create an end-to-end mobile experience for the user while providing business benefits to the enterprise.
Detect: Aggregate and visualize location data from the Wi-Fi network
Connect: Easy, secure guest access to the Wi-Fi network
Engage: Customize the end-user mobile experience to delight customers in your venue
Here are some of the reports we generated and the observations we’ve gleaned.
One of the common reports from CMX Analytics is hourly visitors and dwell time. This “Registration” chart provides a view of total number of visitors and corresponding dwell times for the entire day by the hour. The key takeaway is that most participants were registered by 9:00 a.m. and the average wait time was 15 minute. In business terms, this is a great sign for the operations side of the events team, which was able to maintain a consistent average wait time despite the clear spike and variation of registrants entering the zone.
One of the widgets on the CMX Analytics dashboard can be configured to show comparative device count by zone.
Notice the widget on the bottom right hand side: a comparison of device count by breakout rooms. This provides an insight to which breakout session was most popular.
Robb Boyd and Jimmy Ray Purser decide where to dig around inside Meraki
“If it seems to good to be true…”
In this statement lies the central problem to a couple of guys with a career in networking: Meraki does some beautifully complex things…but in a deceivingly simple wrapper.
Meraki originally came on the scene with a new approach to cloud based wireless “as a service” that succeeded on a great many fronts. This success brought not just an acquisition, but subsequent forays into switching, routing and security. These are your core technologies – anyone in business is depending on these in some fashion..and the Meraki Cloud Model is now offering network sophistication in a greatly simplified package.
There is beauty in the simplicity. There is also a model for how and why the cloud matters. Yes there is hardware for every bit of the solution being offered but the true ‘service’ is delivered quite elegantly through the cloud. It enables a great many things in a manner that can make you wonder what you may be missing.
So this is what we do. We go to San Francisco, where it all began…and where these engineers continue to innovate. We peer through the clouds and show you what is going on so you can decide if it is right for you.
Location-based applications have endless use cases—simply tapping into the users’ whereabouts can provide useful information such as movies playing, surrounding restaurants, friends’ favorite spots, etc. Still untapped, however, is the many potential uses of a location-based service, because while the apps may get the user to a location and allow them the opportunity to “check-in,” these apps do little else to engage the user while they’re within the physical venue they’ve been directed to.
Retailers, grocery markets, car shops, hospitals, museums, hotels, basically any physical venue, could leverage location-based services to engage their patrons through mobile devices. Rather than having a store full of texters, Facebookers, Tweeters, etc. a retail store has the potential of actually getting in front of and engaging the actual shoppers by providing them with wifi, special deals, style suggestions, in-store directions, etc. Exploring this largely uncharted world of location-based engagement can be made possible through our Cisco Mobility Experiences (CMX) SDK.