Trust and Transparency
“In our increasingly interconnected world, the Internet of Everything is making trust a critical element of how people use network-connected devices to work, play, live, and learn. The relentless rise in information security breaches underscores the deep need for enterprises to trust that their systems, data, business partners, customers, and citizens are safe.” – John […]
IoE Can Help Banks Restore Trust and Close the Value Gap with Customers
“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today....
No Such Thing as Implicit Trust
News has not been kind to US headquartered technology companies over the past year. From an erosion of faith because of a company’s geographic location, to a series of high profile breaches that are calling into question trust in your IT systems. Technology providers and governments have a vital role to play in rebuilding trust. […]
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
Straight From NRF: Want Your Share of $100 Billion? Build Customer Trust
As I’m sure most of you know, Jon Stine presented this morning at NRF on the results of his fourth “Catch ‘Em and Keep ‘Em” survey, which is a highly respected study done each year to identify how shoppers are responding to retail technologies. As a followup to his NRF Big Ideas session, I’d like […]
Trusting the Cloud
In the past couple of years, cloud-based solutions have gone from the status of a brave new technology to a mainstream vehicle for delivering storage, application, infrastructure and other services. From a security point of view, consuming cloud-based services usually involves delegating security for the service to the service provider. This does not need to […]
Security Awareness and Trust
Now that we're in the midst of October 2013's Cyber Security Awareness Month, it's a good time to think about the connections between security awareness and trust. This discussion centers...
Building Trust in the Expanding World of Big Data Retailing
These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations. All of that data offers great promise for retailers looking to know their customers […]