Leading Blockchain from Exciting Experiment to Widespread Adoption
To unlock the value of blockchains and to ensure their widespread adoption, the industry needs to drive technology standardization and interoperability.
Trust
Automating Explicit Trust
We’ve talked about the market transition from implicit to explicit trust. It’s not enough to go on the word of an individual or the reputation of a vendor, customers are demanding explicit trust. Explicit trust is trust that is earned, not assumed. In
Cybersecurity: The Holistic Trust Approach
In the past few years, the security industry has invested heavily in the detection and containment of attacks and breaches as a primary focus of innovation. To help protect Cisco,...
Trust and Transparency
“In our increasingly interconnected world, the Internet of Everything is making trust a critical element of how people use network-connected devices to work, play, live, and learn. The relentless rise in information security breaches underscores the
IoE Can Help Banks Restore Trust and Close the Value Gap with Customers
“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today....
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
Straight From NRF: Want Your Share of $100 Billion? Build Customer Trust
As I’m sure most of you know, Jon Stine presented this morning at NRF on the results of his fourth “Catch ‘Em and Keep ‘Em” survey, which is a highly respected study done each year to identify how shoppers are responding
Building Trust in the Expanding World of Big Data Retailing
These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants