trust

2 min read

We’ve talked about the market transition from implicit to explicit trust. It’s not enough to go on the word of an individual or the reputation of a vendor, customers are demanding explicit trust. Explicit trust is trust that is earned, not assumed. In other words, our customers are demanding evidence to confirm trust. I am […]

4 min read

In the past few years, the security industry has invested heavily in the detection and containment of attacks and breaches as a primary focus of innovation. To help protect Cisco,...

2 min read

“In our increasingly interconnected world, the Internet of Everything is making trust a critical element of how people use network-connected devices to work, play, live, and learn. The relentless rise in information security breaches underscores the deep need for enterprises to trust that their systems, data, business partners, customers, and citizens are safe.” – John […]

2 min read

“Let the buyer beware” is a sentiment that dates back well before consumer protection and truth-in-advertising laws. Yet, the issue of trust continues to permeate all areas of society today....

3 min read

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

3 min read

“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...

3 min read

As I’m sure most of you know, Jon Stine presented this morning at NRF on the results of his fourth “Catch ‘Em and Keep ‘Em” survey, which is a highly respected study done each year to identify how shoppers are responding to retail technologies. As a followup to his NRF Big Ideas session, I’d like […]

3 min read

These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations. All of that data offers great promise for retailers looking to know their customers […]