data infomediary

January 18, 2013


Building Trust in the Expanding World of Big Data Retailing

3 min read

These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations. All of that data offers great promise for retailers looking to know their customers […]