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Building Trust in the Expanding World of Big Data Retailing

These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations. All of that data offers great promise for retailers looking to know their customers […]

January 18, 2013 • 3 min read
Blog post

Big Data Could Spawn a Retail Revolution

Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount. To truly understand today’s consumer, however, retailers need to address a new dimension that is challenging […]

December 20, 2012 • 2 min read