scott brown

October 9, 2017

PARTNER

The Under-the-Radar Cisco Leader That Every Partner Needs to Know

2 min read

Although we don’t often publicly sing the praises of individual team members, we’re making an exception today to recognize Steve Cox, who was named this week to CRN and The Channel Company’s “100 People You Don’t Know but Should” list. The annual list recognizes the unsung heroes and under-the-radar leaders in our industry who create, […]

July 19, 2017

PARTNER

3 Reasons Why B2B Virtual Sales is a Movement That’s Here to Stay

3 min read

Unless you live off the grid, you can’t help but notice that virtual sales is playing a larger role in every facet of our lives. In addition to driving the most obvious purchases (i.e. my 10-plus Amazon orders in the last 30 days), it’s also powering buying and selling motions across bigger ticket, higher-consideration items. […]

June 14, 2017

PARTNER

Why Customer Success Practices Fail. And 5 Things You Can Do About It.

2 min read

When it comes to setting up a Customer Success practice, any organization will face no shortage of complex stumbling blocks, from establishing an effective framework, to identifying the right people, processes and tools to provide a strong foundation. However, where many organizations hit a wall is not so much in the early planning stages, but […]

May 2, 2017

PARTNER

Rate Your Progress: How Effective & Mature is Your Customer Success Practice?

2 min read

Customer Success Management (CSM), at its core, is about ensuring that our customers thrive, and it centers on accelerating time to value at each stage in the relationship lifecycle (Land, Adopt, Expand, Renew). As sellers, the importance of integrating a CSM practice cannot be underestimated in today’s subscription economy. But the shift to becoming truly […]

January 27, 2017

PARTNER

Time for a (Reality) Checkup: Are Your Customers Healthy?

2 min read

Creating customer loyalty is a race against time. It’s been said that after 90 days a business only has a 10% chance of making the customer loyal. Therefore, once that clock starts ticking, value realization must occur quickly or a high probability exists that you will lose the customer. Customer health is a prediction of […]

November 28, 2016

PARTNER

2016 Partner Rewind: Customer Success Year in Review

1 min read

The Chinese calendar calls 2016 the year of the monkey, but looking back on our industry these past 11 months, I would call it the year of the customer. Why? Because as digital disruption takes hold and transforms the way we do business, the most important reality we all need to accept is that the […]

October 3, 2016

PARTNER

The Digital Shift: Partner Evolution and Future of IT

3 min read

Cisco has always been incredibly enthusiastic about the role of the partner and there is no disputing the unbelievable success we’ve had together. As a matter of fact, today over 85% of the business we do in the marketplace is done through our partner ecosystem. There’s no other company in the industry like that. Visit […]

September 21, 2016

PARTNER

Customer Success in the IT Industry via Outcome Engineering

1 min read

For the 20 years I’ve been at Cisco, Customer Success has always been an important part of who we are – doing whatever it takes to make the customer happy. But over the years, Customer Success has taken on a larger meaning and is fast becoming an industry term. For Cisco and the IT industry, Customer […]

July 3, 2013

PARTNER

Welcoming Our New VP of Worldwide Distribution

2 min read

Cisco is pleased to announce a new distribution chief in the Worldwide Partner Organization.