Ed Daly

Senior Director

Global Customer Success

Ed brings more than 20 years of successful high technology, software, and business services experience to Cisco. He has led global marketing, operations, and sales teams in start-up and Fortune 500 businesses. Ed’s teams have been recognized multiple times for innovation and industry leadership by external organizations such as the Cahners In-Stat Group and the I.T. Services Marketing Association.

Ed helped to define and form Cisco’s Global Customer Success (GCS) organization. He now serves as Senior Director of GCS’s Adopt & Expand organization. The charter of this team is to accelerate the time it takes for customers to realize value from their software and service subscriptions. In this role, Ed leads teams of Success Managers worldwide who engage with customers and partners to help them fully utilize existing and new solutions to achieve their business outcomes. Leveraging scalable processes and automation, Ed’s team has increased customer lifetime by 56% generating over $150M of additional annual revenue in the first year.

Previously, Ed was a Senior Director in Sales, where he led a team accountable for $2B in software and professional services sales across all customer segments in North and South America. Ed has also held global and regional marketing leadership positions supporting for Cisco’s $12B hardware and software services business.

Before joining Cisco, Ed was the Vice President of Operations, Marketing and Sales for DigitalWork, Inc., a profitable multi-million dollar start-up business. DigitalWork provided cloud-based business applications and enterprise software. Prior to DigitalWork he spent 6 years as a management consultant working with over thirty Fortune 500 and start-up companies to create successful marketing and sales strategies.

Ed earned a Bachelor of Science degree in Chemistry from the University of Illinois and an MBA degree from Northwestern University.


May 4, 2018


7 Simple Ways to Unlock Sales Growth with Customer Success

3 min read

Customer Success can drive growth for your sales organization. Here are 7 simple ways to help do that.

May 15, 2017


Breaking Down Silos to Unlock the Full Potential of Customer Success 

2 min read

Get your Customer Success practice on the right track in 2017. Start with putting a charter in place and join us May 30 for a Customer Success Talk webinar.

May 2, 2017


Rate Your Progress: How Effective & Mature is Your Customer Success Practice?

2 min read

Customer Success Management (CSM), at its core, is about ensuring that our customers thrive, and it centers on accelerating time to value at each stage in the relationship lifecycle (Land, Adopt, Expand, Renew). As sellers, the importance of integrating a CSM practice cannot be underestimated in today’s subscription economy. But the shift to becoming truly […]

March 29, 2016


5 Tips for Creating a Culture of Customer Success within Your Sales Organization

3 min read

According to the Global Center for Digital Business Transformation, four of the top 10 incumbents within their industries will be displaced in the next five years. There’s no question that a customer loss of any kind can have a huge revenue impact on your business, and with odds like that, it’s definitely time to pay close […]