Renewals

With Lifecycle Advantage, Cisco automatically sends out co-branded partner notifications, informing customers of contracts and services that are expiring.

I checked in with two Cisco Partner leaders in the Americas to learn how Cisco partners are scaling their recurring revenue business by leading with a digital renewals strategy. Here are a few highlights:

Let’s look at the four steps to creating more renewals. The steps apply whether you have an existing lifecycle practice or are just getting started.

Renewals Commerce Automation, launched as part of the Lifecycle Advantage program, brings superhuman renewal powers to Cisco partners at a time when the channel has never been more complex.

As we evolve Cisco’s customer success journey we tend to think about it in two distinct, yet closely related parts -- customer adoption and renewals and expansion.