By now you’ve probably seen this statistic from SiriusDecisions: 80 percent of B2B customers say that customer experience is the most significant reason behind the decision to work with a particular provider. It’s also been reported that if a customer
Unless you live off the grid, you can’t help but notice that virtual sales is playing a larger role in every facet of our lives. In addition to driving the most obvious purchases (i.e. my 10-plus Amazon orders in the last 30 days), it’s also powering
Today we’re talking with John Stone, Cisco Senior Manager, Digital Experience & Analytics, about the importance of Customer Lifecycle Management (CLM). Beyond unlocking margin potential for partners, John says CLM is the key to creating customers
