Phillip Martin

Leader, Americas Digital Experience Partner

Go To Market Team

Phillip Martin is the leader of the Americas Digital Experience Partner GTM team, overseeing Lifecycle Advantage operations, digital partner business development, and strategic incubation initiatives in areas of customer success and renewals simplification. With experience in implementations, business development, customer success, and product management, Phillip has a passion for automation and reducing business complexity. He leads his team in accelerating the digital transformation of Cisco partners’ businesses while keeping focus on creating the best customer experience possible.


January 25, 2023


Frictionless Renewals for Partners with Cisco Lifecycle Advantage

2 min read

With Lifecycle Advantage, Cisco automatically sends out co-branded partner notifications, informing customers of contracts and services that are expiring.