John Brookbank

Cisco has the solutions, technology, and resources to help customers focus on getting work done instead of worrying about where and when that work gets done. Cisco Distributors and Partners turns these solutions into outcomes for our customers.

Our Americas Distributors had an excellent year, full of dedication and hard work to provide their partners with the right tools, solutions, and offers to escalate customer satisfaction and success. The level of resilience, determination, and persistence was what enabled us together to Fuel Partner Success.

Our theme in Americas Distribution, Fueling Partner Success, hasn’t changed. It hasn’t and won’t change because that’s why we are here. But in order to truly fuel partner success, we must be customer experience focused. Everything that was so flawlessly shared at Partner Summit pivots around this central message.

I have seen our program and operations teams make significant strides to help you and your partners work toward simplification. This would allow us to take our hands off the business and let you do what you do best, sell Cisco!

There is no end to the ways our Distributors and Partners take the tools and resources given by Cisco and change the lives of millions of people around the globe. We are all ordinary people until we come together to create truly extraordinary solutions.

Like the Ancient Greeks whose pillars emitted a sense of order, strength, balance, and support, our FY23 strategy to align, enable, accelerate, and even simplify almost perfectly aligns.

Our distributors are the key to empowering partners to go beyond the norm and lead them to winning more deals, identifying growth opportunities, and exploring new or expanding upon their technology skillsets.

Lke the world’s largest fresh produce market in Rungis, France, Americas Distributors can fuel their partner success through a solid business practice plan. John Brookbank and Andrico Spates share how you can help partners stay on target in today’s competitive and crowded technology market.

Our central demand gen marketing program has a track record of almost five years of success with participation of over 600 Cisco partners and more than 120 of those partners utilizing more than one of the program offerings.