John Brookbank

There is no end to the ways our Distributors and Partners take the tools and resources given by Cisco and change the lives of millions of people around the globe. We are all ordinary people until we come together to create truly extraordinary solutions.

Like the Ancient Greeks whose pillars emitted a sense of order, strength, balance, and support, our FY23 strategy to align, enable, accelerate, and even simplify almost perfectly aligns.

Our distributors are the key to empowering partners to go beyond the norm and lead them to winning more deals, identifying growth opportunities, and exploring new or expanding upon their technology skillsets.

Lke the world’s largest fresh produce market in Rungis, France, Americas Distributors can fuel their partner success through a solid business practice plan. John Brookbank and Andrico Spates share how you can help partners stay on target in today’s competitive and crowded technology market.

Our central demand gen marketing program has a track record of almost five years of success with participation of over 600 Cisco partners and more than 120 of those partners utilizing more than one of the program offerings.

As we have continued down this path of digital transformation, we now see companies making the shift to a sustained hybrid work approach. This is innovation and allows companies to save money, but it’s also opened opportunities for cybersecurity attacks, network gaps, operational issues, and other system security complications.

Our Distributors have done some incredible things to stand by our slogan, “Fueling Partner Success.” We have seen amazing growth in almost all our product architectures during the first half of FY22. You are making a difference, and we see your teams going the extra mile.

Here at Cisco, we believe work is not where you go, it’s what you do. Enabling employees to have a choice in where and how they work is invaluable for any company and one in which Cisco can help.

You are the bridge to helping partners be successful and seeing that success in return. We are all connected and together the possibilities are endless and that is because of you, our Cisco Distributors.

We've all reaped the success of our combined efforts and we know it’s your passion, commitment, and resolve to help technology advance forward to as many people as possible. I’d like to relay some numbers that were shared at Partner Summit 2021 that speak directly to some of our top priorities for FY22.

At Cisco we are working to ensure our customers needs are met when transitions occur, so you feel like you have a seat, a voice, and feel heard. With the shifts we have made throughout the past several quarters, we have put focus, energy, and urgency on digital transformation and the need to deliver digital-first services.

With a consolidated plan to accelerate business, there’s not one person that bears the entire weight to reach sales goals and resolve problems with targeted and cross-architecture solutions or necessary activity budget. With the support of multiple marketing and sales teams, the clarity around promotions, requirements, and certifications is evenly distributed across the teams.

Fueling partner success means more than just ensuring profitability. It also means connecting families, enabling small businesses to keep the lights on, and doing our part to help millions get vaccinated. Drop in on the team as we discuss priorities for FY22.

Moving into FY22 at the end of the month, we are still aiming to fuel partner success. Since I am not alone in this quest, I thought I’d bring in some of my team to talk about our key priorities.

This past quarter was just as much of a challenge as the two before, but we have seen outstanding results from our collective hard work, and I thank you for it. There is no way that we could have made this kind of progress alone.

John Brookbank and Ryan Kingston share how Cisco Distributors can help their partners fuel success through Cisco's Lifecycle Management.

Any storms that could roll in, you hold strong and help customers arrive at the best solution for their needs all while providing key service, specialized IT knowledge, and vast insights to Cisco’s product portfolio.

Despite harsh realities and difficult circumstances that we've all faced these past few months, the incredible efforts of Cisco's employees along with our partners, has led to a strong quarter of growth.