Cisco distributors

3 min read

Lke the world’s largest fresh produce market in Rungis, France, Americas Distributors can fuel their partner success through a solid business practice plan. John Brookbank and Andrico Spates share how you can help partners stay on target in today’s competitive and crowded technology market.

1 min read

We’re looking for your unique, impactful, and power representations of how you are leveraging Cisco to make difference. We often hear about the large scale, multi-million-dollar successes, and we are proud of those, but your story could be how you used Cisco’s Web Conferencing platform to virtually bring a partner and customer together to win the deal.

1 min read

The power of distribution partnerships should not be underestimated.  For Cisco, our distribution channel continues to be a scaling and innovation engine.  At the same time we focus on helping our distribution partners capitalize on new markets and technologies, while enabling channel partners to also tap new opportunities and grow their practices. That’s why I […]

1 min read

I hope that many of you had the chance to attend our recent Cisco Live event in Las Vegas. If you did, you had the pleasure of hearing Chuck Robbins introduce you to Cisco’s new era of networking and the countless technological advances and opportunities this offers our partner ecosystem.  For Cisco distributors in particular, […]

2 min read

I have been very fortunate in life and in my career that I have been able to see much of the world. I find tremendous joy in immersing myself in...

2 min read

Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution partners at Comstor did just that. Through a laser focus on […]

2 min read

Partners of all types across the globe have one very important thing in common. Yes, they all want to become more profitable; but, they also want to help facilitate this by aligning their sales and marketing teams more closely. While some still see marketing as a “support” role, it really is critical to a healthy, […]

2 min read

You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings available throughout the ENGAGE […]

2 min read

There are so many definitions for Digitization out there, all trying to convey the same concept with varying degrees of loftiness...