You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of
Drive the bottom line through Business Outcomes, powered by Digitization. Mohandas Gandhi was spot on when he said, “Be the change you wish to see in the world.” These words epitomize what consumer’s value today. Our society has become accustomed to
Partners crave speed. Customers want business outcomes. Distributors respond to both in a big way. Understanding what partners and customers need to succeed is THE driving factor in my job. When partners and customers succeed, Cisco and our
I have a good friend named Jeff, whom I’ve known for several years. Since I met him, he has been the lead singer in a band, playing at various local...
Like many folks (100 million in America to be exact), having a cup of coffee is a part of my daily routine. Oftentimes, my mornings are hectic between preparing my kids for school (I handle the drop off duties in my house) and finishing up deadlines