Digital and Social

From “How Many” to “Who” – A Simple Step toward Profound Insights

Data Monetization – the art of applying Data to drive business value, sometimes pivots on fairly simple steps with profound consequences. One such step in the world of Digital is when one progresses from mastering the metrics of “How many” visitors to understanding the “Who” are these visitors? In reality, the notion of “Who” is […]

Yes, a New Cisco.com Home Page

We’ve updated the design of the Cisco.com home page. Not just because we wanted to, but for you. Here’s a point by point overview, starting with the desktop/laptop version: Same top of page navigation. We’ve keep the same top of page categories, and “mega menu” navigation, as these work very well today. (Yes, we’ll continue […]

Focusing on customers’ top digital journeys

I've often written about how we optimize to our Customers' and Partners' top journeys across our web sites and mobile apps. We've found that focusing relentlessly on the top things that...

Mobilegeddon: Are you Ready?

You may have seen the news about Google changing their search algorithm to account for ‘mobile-friendly’ results. Excitable folks in the news media are portending significant shifts and swings in search results, with some fortunes dashed, primarily due to the fact that those websites that are not responsive (those that do not re-size and re-configure […]

April 20, 2015

DIGITAL AND SOCIAL

Focus Magazine Explores the Future of Energy

If you could look into the future and get information about when your car might break down, or your water heater leak, you would probably find it very helpful. The information would allow you to take care of any potential problems before they actually develop. Many industries are now taking advantage of this kind of […]

April 14, 2015

DIGITAL AND SOCIAL

What Makes Engaging B2B Social Content

Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every piece of content on social media though. We […]

April 8, 2015

DIGITAL AND SOCIAL

New #SocialRoundup: #CiscoChat Heats Up

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we want to highlight #CiscoChat, our new social media chat program that has been picking up steam recently. The concept was simple: create a standard method for our customers, partners, influencers and employees to engage with Cisco and each […]

April 2, 2015

DIGITAL AND SOCIAL

Cultivating Engagement and Innovation: The History of Cisco’s April Fools’ Patent Contest

A Q&A with Cisco Vice President of Intellectual Property, Dan Lang According to a report from global recruitment firm WilsonHCG, tech companies are the most successful among the Fortune 500 at  finding and recruiting top employees. What’s more telling, within the tech industry, the competition for top talent – especially top engineers – is fierce. […]

April 1, 2015

DIGITAL AND SOCIAL

Feed Your April 1st Appetite with These Retro Cisco.com Pages

It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999” page. I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we don’t want to distract customers from the jobs they’re coming to do with us.  But, if you […]