Designing a New Home Page: How Hard Could This Be?
There’s a myth that home pages no longer matter. Here’s the thinking: Most companies and organizations find their digital traffic is now fragmented by their mobile apps, their social presence, and, of course, among hundreds of lower level “side door” pages that visitors find easily via search engines. Why bother with the home page when people are interacting digitally via all […]
Which Business Wireless Product is Right For You?
There’s a simple new Wireless Products Selector on Cisco.com that we hope will make it quicker to choose the right wireless product for you. It’s right at the top of our Wireless products page: This leads to a very simple, intuitive tool that guides you to choosing the right wireless access point or wireless LAN controller: Feel free […]
Some tuning on Cisco.com search
We’ve done some fine-tuning on the search on Cisco.com: It should feel faster, especially after the first search you do Results should be even more relevant Popular features like the “information box” for key queries remain intact Let us know how it’s working for you!
Cisco.com: Did you notice?
If you’re an astute visitor to Cisco.com, you’ll notice a couple of our prominent pages have gotten some nice functional updates. . First, the all new Support & Downloads page, which went just through some tweaks, streamlining, and a mobile-friendly update: Some new functions on the new Support & Downloads page: Quicker searches for downloads […]
Yes, a New Cisco.com Home Page
We’ve updated the design of the Cisco.com home page. Not just because we wanted to, but for you. Here’s a point by point overview, starting with the desktop/laptop version: Same top of page navigation. We’ve keep the same top of page categories, and “mega menu” navigation, as these work very well today. (Yes, we’ll continue […]
Focusing on customers’ top digital journeys
I've often written about how we optimize to our Customers' and Partners' top journeys across our web sites and mobile apps. We've found that focusing relentlessly on the top things that...
Giving attention, not getting attention
This recent post in the Harvard Business Review, Your Digital Strategy Shouldn’t Be About Attention, is a good reminder that the best digital experiences come from listening to your visitors and then anticipating what they want. We’re tried to follow that philosophy on Cisco.com and in our mobile apps, through observing by listening, invisible change, […]
“Invisible change” in your favorite web sites
My colleague Bill Skeet published an interesting blog a few weeks ago about “Invisible Change” — the improvement and innovation that happens quietly in digital experiences such as web sites and mobile apps. You may have noticed — or not noticed — this phenomenon on web sites you visit frequently. For instance, you may have […]
You Can Observe A Lot By Watching.
Recently at CiscoLive!, we spent a full week with customers and partners doing in-detail usability tests of Cisco.com and some of our mobile sites and apps. This is one of the main methods we use to make our web and mobile easier. What’s a usability test? Something different than you might think. While you’ve probably heard […]