Digital and Social

December 23, 2013

DIGITAL AND SOCIAL

Digital Philanthropy – How Are You Giving this Holiday Season?

It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an...

December 18, 2013

DIGITAL AND SOCIAL

Digital Transformation: Is Your Company Making the Pivot?

80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...

December 3, 2013

DIGITAL AND SOCIAL

Top 5 Learnings for Any Digital and Social Media Professional

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....

November 21, 2013

DIGITAL AND SOCIAL

Cisco’s Top 5 Mobile Customer Insights

This is the first blog in a series about Cisco’s B2B Mobile strategy. My smartphone is always on. I have just one for home and work.  It’s a part of me. I’m connected anywhere I go. Mobile devices have reset our digital expectations.  We now expect quick, mobile-friendly content from a device that knows our […]

November 21, 2013

DIGITAL AND SOCIAL

What is ‘digital’?

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live...

November 8, 2013

DIGITAL AND SOCIAL

And The Winner Is….

Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco’s Corporate Communications Social Media team for two big […]

November 5, 2013

DIGITAL AND SOCIAL

B2B Buying is Very Personal

Believe it or not, consumers feel more emotionally connected to Cisco than to Apple, Amazon, McDonalds, or even Nordstrom’s.  New research just out from Google and CEB Marketing Leadership Council, is pointing to the fact that customers are more emotionally connected to B-to-B brands than to consumer brands.   Really?   Yes, and with the data […]