Digital and Social

3 min read

It’s February 14, and Valentine’s Day is already trending on Twitter. It’s estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and gifts will be sent. Couples will go on dates, friends will celebrate, and millions of people […]

3 min read

There’s an adage that “if you can’t measure it, you can’t manage it,” and all of us that are in the business of managing or running things pretty much live by that. But, how to do you measure something as squishy and ephemeral as an “experience”? And, what experiences are worth managing? At Cisco, we’ve […]

4 min read

We all know how close we are to our mobile devices and digital technology, and how much we rely on these new tools – 87% of us use our mobile...

1 min read

The Cisco Sports & Entertainment Solutions Group is the worldwide leader in “Connecting the Unconnected” fans around the world. It’s not just something we say, it’s something we...

2 min read

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP […]

2 min read

The second in a series on Cisco’s mobile strategy. Apps, apps and more apps, is your company experiencing a proliferation of apps?  Cisco certainly is.  We are moving out of the experimental stage of app development and shifting toward measuring ‘repetitive usage’ as one of the main gauges for on-going support and improvements. Have you […]

3 min read

Approximately 45% of us make New Year’s Resolutions according to research by the University of Scranton. Among...

2 min read

It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an...

3 min read

80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...