Laura Powers

Former Lead, Global Social Media Marketing

No Longer with Cisco

Laura Powers leads the Global Social Media Marketing team at Cisco and is also a host for the award-winning web-based TV show: TechWiseTV.

Laura has more than 20 years of experience in the technology, communications, and networking industries. She has held leadership roles throughout her career including collaboration marketing, unified communications marketing, multimedia communications solutions product marketing, contact center product marketing, public relations, and customer relations.  Follow Laura on Twitter (@powersla), and watch TechWiseTV episodes at www.techwisetv.com.


February 11, 2015


Social Best Practices for Events and Conferences

2 min read

Tradeshows and events are practically synonymous with the technology industry - after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or...

October 2, 2014


The ABCs and 123s of Social Listening

3 min read

The Greek philosopher Epictetus once said, “We have two ears and one mouth so that we can listen twice as much as we speak.” This is an important adage to embrace, especially with social media marketing programs. Listening enables you to understand what people expect from your brand and how they feel about your products. […]

April 4, 2014


Do I Really Have to Share?

2 min read

Sharing is a life skill that most of us learn as young children. It typically begins when siblings are introduced into the household, at play dates, or at school. You learn how to share your mother’s time, your toys, your books, and countless other things. It may have seemed painful at first, but it was something you […]

February 14, 2014


Social Media and Valentine’s Day: 5 Things They Have in Common

3 min read

It’s February 14, and Valentine’s Day is already trending on Twitter. It’s estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and gifts will be sent. Couples will go on dates, friends will celebrate, and millions of people […]

April 9, 2013


Enterprise Connect Recap: Smart Desk Phones, WebEx, TelePresence, and More!

1 min read

In March, I make an annual journey from Dallas to Orlando – not to visit that famous mouse or take a Spring break.  No, I am there with thousands of IT, telecom, and networking professionals who have descended upon Orlando to attend Enterprise Connect, the leading conference and expo on enterprise communications and collaboration. This […]