Digital and Social

October 7, 2013

DIGITAL AND SOCIAL

Reducing Broken Links on Cisco.com

You probably encounter broken links on the web. We are working hard to minimize broken link experiences on Cisco.com. Over a year ago we started using a new tool that helps us shield Cisco.com users from broken link errors. This process has resulted in a steep reduction in the number of broken links reported. We […]

October 1, 2013

DIGITAL AND SOCIAL

Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social […]

September 24, 2013

DIGITAL AND SOCIAL

Author Stephen King on the Killer Opening Line

Stephen King’s latest novel – his 50th – is out today. “Doctor Sleep” is a 35-years-later sequel to his hit horror classic The Shining. And after that long of wait, it’s no surprise to hear that it can take the great author weeks, or even years, to write a book’s opening line. The Sequel King […]

September 24, 2013

DIGITAL AND SOCIAL

A Chapter from My Unwritten Book: Social Media Planning (Part 2)

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]

September 18, 2013

DIGITAL AND SOCIAL

A Chapter from My Unwritten Book: Social Media Planning (Part 1)

For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy – I love strategy. I’ve started writing it several times. But every time I sit down at my keyboard, doubts […]

September 9, 2013

DIGITAL AND SOCIAL

Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]

September 3, 2013

DIGITAL AND SOCIAL

Sharing Content on Social Media Sites

Getting eyes on your content can be rough. Social media giants like Twitter, Facebook, and LinkedIn offer an overwhelming number of content sharing solutions to their users. Whether you’re just dipping your toes into social media, or have been tweeting, blogging, and networking for years, these tips can help you reach out to your target […]

August 21, 2013

DIGITAL AND SOCIAL

The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s

In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]