Digital and Social

3 min read

Stephen King’s latest novel – his 50th – is out today. “Doctor Sleep” is a 35-years-later sequel to his hit horror classic The Shining. And after that long of wait, it’s no surprise to hear that it can take the great author weeks, or even years, to write a book’s opening line. The Sequel King […]

1 min read

Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]

1 min read

For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy – I love strategy. I’ve started writing it several times. But every time I sit down at my keyboard, doubts […]

2 min read

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]

3 min read

Getting eyes on your content can be rough. Social media giants like Twitter, Facebook, and LinkedIn offer an overwhelming number of content sharing solutions to their users. Whether you’re just dipping your toes into social media, or have been tweeting, blogging, and networking for years, these tips can help you reach out to your target […]

3 min read

In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our […]

1 min read

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

2 min read

Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level. With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became […]

1 min read

On the heels of the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM panel discussion a couple of weeks ago, I wanted to share my recent experience with Cisco LIVE.  I remember the late 90s when I started working in the tech sector.  Customer events and conferences were primarily in-person and we were just […]