Digital and Social
Video: What will it cost?
Video: What will it cost? “What will my video cost?” Is the number one question I’m asked. It’s also the toughest question to answer. I could just answer: “How much do you have?” But I think I should be a bit more polite. So here we go…. First, I set the stage that the cost […]
Do I Really Have to Share?
Sharing is a life skill that most of us learn as young children. It typically begins when siblings are introduced into the household, at play dates, or at school. You learn how to share your mother’s time, your toys, your books, and countless other things. It may have seemed painful at first, but it was something you […]
How Cisco is Keeping You in The Game
Every year millions of hours of work are lost to the NCAA basketball tournament – from checking brackets and streaming games at work to people taking time off to catch their choice game. For many, travelling to watch their team’s games could mean even more hours lost –but not anymore. Two weeks ago I flew […]
Pure Madness, That’s A Connected Fan
I love this image – Cisco’s take on a bracket, like the ones so many of us filled out recently....
Communities: Should You Build One?
When an online community comes to mind, most think in terms of engagement, conversations, culture and feedback. And if you continue to think about it, more ideas come to mind, like: how can I be heard, how far reaching is the content, how does this affect my job or company? But is there more to […]
Content: Are you Taking the Right Journey?
We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences -- and...
Converging Communications in the Cloud
Cloud, Cloud, Cloud and… Cloud!! There has been much justified excitement about the Cloud and the benefits that it can provide. XaaS is here to stay with everything from HR systems to CRMs launching multi-billion dollar transformations in the way business is done. Within Cisco, we are in the middle of an exciting transformation of […]
Humanizing Cisco’s Recent Network Convergence System
Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]