Digital and Social

3 min read

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisngly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research on […]

2 min read

Recently at CiscoLive!, we spent a full week with customers and partners doing in-detail usability tests of Cisco.com and some of our mobile sites and apps. This is one of the main methods we use to make our web and mobile easier. What’s a usability test? Something different than you might think. While you’ve probably heard […]

4 min read

There is an age-old debate on the word ‘football’ – there is world football (or ‘soccer’ to us Americans) and American football.  To me, real football is played with shoulder pads and helmets, demonstrates a wide range of skills from running to catching to strength and toughness (with no credit for bad acting to fake […]

5 min read

So after reading my last blog, you’ve finally come to the realization that you now need to start getting serious about creating video for your organization as the return on investment is certainly a compelling one. But where do you start?  Do you immediately run out and begin building a studio and streaming infrastructure?  Probably […]

4 min read

As the number of users of social media continues to grow, the boundary between our personal and professional lives has begun to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research […]

1 min read

In mid-May, we told you about our plans to broadcast live keynotes from Cisco Live  on Cisco.com, specifically from our home page. Well, we did it. For four days,...

3 min read

Over the past couple decades, an increasing number of business technology (BT) buyers have started to use social media. In 2012, more than 80% of BT buyers in the US and more than 75% in EMEA were seen to use social media for work purposes. As customers start to spend more time on these sites, […]

3 min read

On Thursday and Friday of last week, I attended the Big Boulder data conference, which brings together vendor, academics, analysts and practitioners of social data.  The purposes were many: discuss emerging trends, acknowledge the issues and challenges around privacy and security, and make introductions to encourage discussion of how we all envisage social data technology […]

3 min read

Video: What will it cost? Part 2 If you read my previous Blog about the cost of video you probably thought, “Ok, but how much will it cost? What are the numbers?” So here we go, part 2…. Some ground rules for the discussion. Not all corporate videos are created alike so I will break […]