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Cisco Partner Weekly Rewind – September 19, 2014

September 19, 2014 at 8:02 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco made an exciting announcement this week in security this week with the industry’s first threat-focused next generation firewall – the Cisco ASA with FirePOWER Services – as well as enhancements to Cisco’s Security Channel Partner Program. Al Jacobellis provides an overview and discusses two major security specializations and incentive programs to help drive growth and relevance for our partners in his blog Igniting Security at Cisco.

Starting the Conversation with Business Outcomes

In Grow Your Leads and Increase Deal Size with Personalization, Marlowe Fenne (@mfenne) details how a small innovative team at Cisco is meeting with all kinds of success when beginning customer meetings with a discussion that focuses on customer-centric goals – business outcomes – to get a heart at the solution selling.  Starting the conversation this way at recent events increased the number of qualified lasts by 27 percent and the average deal size by 70 percent.

Wow, who wouldn’t want to enjoy this bump in the bottomline? If you’ll be at upcoming Cisco event like Interop (Sept. 29 – Oct. 3), stop by and ask to participate in a VIP Booth Tour. Read More »

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Evolving the Next-Generation Firewall: The Importance of Being Platform-Based

Why is platform-based a key imperative for next-generation firewalls (NGFWs)? In our previous blog posts, we outlined what it means to be threat-centric, integrating best-in-class security layers with shared intelligence across all layers to combat advanced multi-vector threats.

Multiple point products create considerable management complexity and cost for IT staff who are under tremendous pressure to efficiently manage IT environments, keep operational costs low, and maintain the best defenses to keep pace with the dynamic threat landscape.

To protect extended networks, the idea of being platform-based entails delivering a more effective yet simplified architecture with fewer security devices to manage and deploy. Unifying security layers in a single device not only closes gaps that attackers exploit but this architecture also reduces cost and complexity in a number of ways.

Read More »

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Mobile Cloud Security: What CXOs Need to Know

As organizations seek ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world, the growth of mobile cloud will be a major force in shaping the business landscape and future tech decisions. The first blog post in this series, by Padmasree Warrior, explores how the convergence of mobility and cloud will deliver unprecedented transformation for all organizations. The second blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In the third post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises. And finally, this post will discuss the need for end-to-end security in a mobile cloud environment.

Mobile cloud services are growing exponentially in both number and scope. According to a report from Smith’s Point Analytics released late last year, mobile cloud services platforms are projected to grow over the next four years from US$579 million to a staggering US$4.4 billion in 2017.

Read More »

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Step Up to a New Standard in Threat Defense

The 135 Spanish Steps are perhaps one of the most popular tourist attractions in Rome—and this in a city where your alternatives include stunning options like visiting the Vatican, the Colosseum or the Trevi Fountain. And yet, a visitor to the Spanish Steps today is first—and ahead of any chance to delve into the rich history or architectural heritage of this monumental stairway—forewarned of the dangers of the omnipresent pickpockets that frequent the area! I bring this up because while European vacations may not always be part of our quotidian routine, our daily lives do involve shopping online, visiting our neighborhood retailer or posting updates on social media. And none of these places post enough warning signs urging us to be wary of the virtual pickpockets, waiting to steal and profit from personal, financial and business information that traverses across thousands of transactions at places we visit in person or on our browsers every single day.

As consumers we may even squeeze by with a bit of a lax attitude, but businesses are only painfully aware of the speed, ferocity and variety with which attackers move to try and gain access to critical business data. Our customers tell us that their cybersecurity teams work tirelessly—but often in reactive mode—to fight against breaches and constantly assess ways to eliminate vulnerable links. Today, we are thrilled to share that we’re stepping up to provide our customers and partners with enhanced capabilities to combat the changing nature of threats. Cisco ASA with FirePOWER Services integrates the proven Cisco ASA 5500 Series firewall with application control, and the industry-leading Next-Generation Intrusion Prevention Systems (NGIPS) and Advanced Malware Protection (AMP) from Sourcefire in a single device, providing integrated threat defense across the entire attack continuum—before, during and after an attack. Read More »

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Why a Next-Generation Firewall Must Be Threat-Centric

In an earlier blog, we discussed the importance of a visibility-driven approach to Next-Generation Firewalls (NGFWs) and the need for capabilities that offer full visibility and contextual awareness into everything on networks since we know you can’t protect what you can’t see.

In addition to offering an unprecedented network visibility foundation, a NGFW must also be threat-centric to stop advanced, multi-vector threats, both known and unknown.

This means offering integrated threat defense for better control to combat these attacks across the attack continuum—before, during, and after an attack.

In complex environments, delivering integrated threat defense means ensuring that best-in-class capabilities, such as third-party tested and market-leading Intrusion Prevention Systems (IPS), Advanced Malware Protection (AMP), and URL filtering work together to protect against threats coming from multiple vectors.

Other NGFWs have not offered best-in-class network security capabilities in their devices, but rather, rudimentary versions of them. In addition, these solutions are poorly integrated and cannot share intelligence between security layers, making advanced threat detection and remediation difficult, if not impossible. Read More »

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