I am fascinated by the new relationships that exist between businesses and customers as a result of social media. In the old paradigm, traffic was mostly one way: customers were inundated with sales and marketing information but rarely given the opportunity to provide insightful feedback. Not anymore. Via social media, the customer really is king. Customers rightly now expect a relationship that is collaborative, on-demand, automated, and in real-time. A customer can become a renowned expert and evangelist for a company – or embarrass a company by publicly criticizing its customer service.
Smart companies will embrace and promote this new relationship. It’s the best customer focus group on the planet, and it’s free! However, social media isn’t the goal but rather the journey. A smart company will also have a proper social media strategy, not just a social media presence. This is where I hope to make my biggest contribution. The Manufacturing Industry team has embarked on this social media journey to engage with you, our audience. We need to be leading the conversation, listening properly and reaching the right people. I hope that you will join me in this exciting process as active members and contributors as I help guide that journey. Thanks again for the warm welcome, and stay tuned!
Please join me in welcoming Andrew Lach to the Cisco blog and our Cisco industry team! Andrew joins us as a recent MBA graduate from Duke University and will be leading the development of our social media strategy and platform. Prior to Cisco, Andrew led a unique career in Biotechnology, first as a scientist and later as a technology developer. He has also recently worked with virtualization software product marketing in the exciting new field of cloud computing.
I believe that Andrew’s background will bring a unique, interesting perspective and skill-set to our team and blogging community. He has led previous marketing and social media initiatives including guerrilla marketing campaigns and YouTube content creation. We greatly look forward to joining Andrew in action as our Blog Administration Manager. Welcome, Andrew!
To be competitive, warehouse managers must deliver a high level of performance while reducing costs. Learn how the Cisco and Intermec Mobile Warehouse Management Solution delivers the benefits of mobility to industrial environments, helping warehouse managers to stay connected with their mobile workforce, increasing asset visibility across warehouse operations, providing access to information at the point of work, and delivering intelligence to mobile workers. This is a solution webcast in the “Manufacturing Impact” partner enablement series.
There will be speakers from Intermec: Dan Albaum, Senior Director Marketing and Bruce Stubbs, Director Industry Marketing. Jeff Rodawald, Partner Relationship Executive will be the speaker from Cisco with me, Peter Granger, as a panelist. Should be a great event with lots of folks already registered. If you’d like to register click the link:
This seminar will focus on Context Aware Solutions. Within today’s manufacturing environments, tracking assets and people is crucial for promoting efficiencies in business processes and ultimately reducing costs and time to market. The AeroScout Visibility System accurately locates and tracks valuable assets such as equipment or people. By operating over Cisco® Unified Wireless networks, AeroScout solutions minimize the incremental cost for the communications network and enable greatly enhanced visibility throughout the enterprise. The solution can scale to include tens of thousands of tags, without affecting other traffic on the network.
Industrial Intelligence is a multi-billion dollar opportunity growing at approximately 20% per year over the next five years. Much of the growth is driven by the proliferation of smart devices globally, and Cisco partners have a unique opportunity to provide the technology to connect an estimated trillion devices by 2020. In this “how to” workshop, the speakers will introduce the Cisco Industrial Intelligence for Manufacturers market opportunity, target customers, solution portfolio, case studies, and sales tools to help partners succeed.