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Mobile Retail Evolution and Location Based Services

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This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.

While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….

Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.

Today we look at the Retail Industry, and ask a few questions to understand the landscape.

  • How are consumers habits changing
  • What are retailers doing about this
  • What can we expect to see in the coming year(s)?

How are consumer habits changing?

We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.

◦    Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobility Trends in the Air Industry 2014

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Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:

Airline Perspective:

  • During the next 3 years, 98% of Airlines are investing in  delivering Passenger Services via Mobile devices
  • With 97% investing in Personalization of services to customers
  • And 94% planning on delivering Customer Services via social media.

Wireless penetration onboard is growing.

  • with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »

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Mobile Trends & Airport Passenger Terminal Expo 2014

airport passenger expo 0The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal.

Cisco’s partner SITA has a very strong presence at the event with various speakers on the industry trends as well as booth and demos. One of these is the iFlow platform which uses Cisco’s MSE as a core component.

The Airport industry is one of the most researched industries with very solid and proven metrics and clear ROI measures. Some interesting statistics recently reported include:

Airport IT Investment trends:

  • IT spending in Airports has grown by 12% CAGR since 2010,
  • with IT spend in Airports in 2013 representing 5.43% of their revenues (up from 4.9% in 2012)
  • 90% of Airport CIO’s (or technology chiefs) expect further increases in 2014 and beyond. Read More »

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