I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!
As 2011 comes to a close and 2012 begins, we continue our commitment to partners: to your profitability, to building the best partner programs, and ensuring that Cisco remains at the forefront of technical innovation.
What happened this year? Glad you asked! Watch this one-minute video recap of 2011.
Keep reading for event highlights, news links, replays of broadcasts, and notable quotes from this year. Plus, share your holiday traditions with us!
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As Mark Twain supposedly wrote, ‘rumours of my death have been greatly exaggerated’ – a phrase that certainly rings true for Cisco’s Catalyst 6500.
With a raft of new innovations recently announced at Cisco Live, competitors that were struggling to catch-up with the last iteration of this flagship switch have now seen their goalposts shift yet again.
The latest innovations provide Catalyst 6500 customers with the capability to evolve their network infrastructure for the coming decade’s proliferation of connected devices, growth of video traffic, cloud computing business models and increasingly mobile workforces—without requiring “rip and replace” upgrades.
So, once again, Cisco continues to deliver business-enhancing innovation and investment protection for its customers – and with a platform that many had wrongly assumed was dead. Amongst the enhancements announced were:
- Yet another ‘industry first’ with seamless IPv4 and IPv6 support from the switch’s hardware platform
- New network virtualisation capabilities
- A comprehensive set of L4-7 integrated services modules and new application performance and visibility monitoring through a revamped implementation of NetFlow.
The real key though is the introduction of the highly anticipated Cisco Catalyst 6500 Series Supervisor Engine 2T, a 2-terabit card that unlocks 80 gigabits per second per slot, new feature-rich 10-gigabit and 10-Gigabit Ethernet line cards, and next-generation borderless services that provide customers with new mobility, security, network analysis and load balancing capabilities.
The new supervisor engine provides a threefold increase on throughput capability. It can also quadruple the number of devices or users that can connect to a network. For example, a single Catalyst 6500 can now support up to 10,000 mobile devices.
All new line cards and the 2 Tbps supervisor are compatible with all Cisco E-Series chassis models, offering minimal intervention to the existing Catalyst 6500 E-Series infrastructure. This compatibility prevents rip-and-replace upgrades that jeopardize a customer’s network uptime and require additional personnel, expenses and time.
The video below features Kumar Srikantan, Cisco’s VP of Marketing for the Scalable Networks Business Unit, as he talks about the latest updates to the Catalyst 6500, why Cisco and our customers are so excited about them and what it means for the broader industry. Enjoy!
By Bob McIntyre, CTO, Cisco Service Provider Group
I was digging around my PowerPoints on the laptop recently, getting ready for our “Cisco Live!” event, and came across a set of predictions I’d made, five years ago.
A CTO, making predictions five years out? What could possibly go wrong, right? Well, I wouldn’t be bringing it up unless it was so off base as to be funny, — or close enough to “correct” to boast a little.
Turns out it was mostly the latter, so allow me to boast a little. -- Just a little. I promise.
Back then, in 2006, I said what will make service providers successful would be the delivery to consumers of their own personal HD video stream, on any device, wherever they were. A two-way stream. (This was the year before the iPhone and smart phones hit the market, and four years before “pads” did.)
I also surmised that triple and quad play (voice, video, data and wireless) bundles would continue to be the big thing; that operators needed to move drastically faster on what we now call “apps;” and that what we now call Wi-Fi mobile hot spots and 4th generation wireless (back then, we called it “fixed mobile convergence”) would be critical. Read More »
Today we have a special guest post by Andrew vonNagy, CCIE #28298 (Wireless), author of the blog Revolution Wi-Fi, Twitter @revolutionwifi and a Cisco customer. Huge thanks to Andrew for taking the time to share his Cisco Live experience!
Last week Cisco Live! 2011 took place in Las Vegas, NV. This year was my first time attending the conference, and I am a bit amazed at my experiences looking back on the event now that it is over. In addition to the deep technical content the conference is best known for, I found more valuable benefits are afforded to attendees willing to take a more active role in the technical community.
Arguably, the most valuable aspect of the conference is the opportunity for professional development through interaction with influential members of the industry, both internal and external to Cisco. Professional networking provides a foundation for growth and success by drawing on the energy of a collective group of friends and associates who share similar ambitions and have a drive to be successful, enabling the group to move forward as a whole. Building communities within the industry is when the magic starts to happen. Joining these communities can provide access to shared knowledge, creation of new and exciting opportunities, leveraging of broader connections throughout the community, and promotion of valuable content, products, or services created by trusted members within the community.
Many of these communities begin as virtual communities, built on social media platforms such as Twitter, LinkedIn, Facebook, and the rapidly growing Google+. These platforms enable greater access to members within the community, but must be used appropriately to be effective. Individuals trying to join the community must provide value to the larger collective and interaction must be genuine. A quote from a widely successful writer and blogger comes to mind…
Networking is always important when it’s real, and it’s always a useless distraction when it’s fake. – Seth Godin
Industry events, such as the Cisco Live! conference, bring the virtual community together allowing attendees to build on existing relations formed online and expand on them by providing more personal interaction, helping to form more meaningful relationships.