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Open innovation: Harnessing the ideas, talent and passion of the startup eco-system

What does an already innovative company like Cisco do more to innovate?  What do we need to do differently to influence or shape the next breakthrough that will fundamentally change our industry and Cisco?  As we embark on a journey to transform Cisco into a #1 IT solution provider, we know we must innovate more and faster – and spot the next industry-shaping change before it catches our industry off-guard.

We believe one of the key strategies for reinventing innovation at Cisco is to embrace openness.  Open innovation is a concept developed and evangelized by leading organizational experts, including Dr. Henry Chesbrough, the Executive Director of the Program in Open Innovation at UC Berkeley.  It focuses on how organizations can and should use external ideas as well as internal ideas – and internal and external paths to market1.  Open innovation enables us to stay abreast of and shape the next big change that is going to impact Cisco and our industry.

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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Top 10 Reasons to Upgrade to the 7.4 MD Software Release

As the famous saying goes, “Good things come to those who wait”. Delayed gratification -- person’s ability to forgo a smaller reward now for a larger reward in the future -- has been linked to better life outcomes as demonstrated by the often cited Stanford Marshmallow experiment and others. In most cases though, it requires a degree of self-control not easily achievable in today’s fast paced, ever-changing world with new mobile devices, protocols and technologies.

If you are one of the Cisco Wireless customers currently deploying Release 7.0 MD and waiting for the next Cisco Wireless Software Maintenance Deployment Release, the wait is over!

Release 7.4.121.0 has achieved Maintenance Deployment (MD) status.

Release 7.4.121.0 is the recommended MD release for all non-802.11ac deployments. For 802.11ac deployments, Release 7.6.110.0 (Release 7.6 Maintenance release 1) is the recommended release.

For additional details on Software Release Recommendations and Guidelines, see Guidelines for Cisco Wireless Software Release Migration

Below are top 10 reasons (in no particular order) to upgrade from the current 7.0 MD release to the latest 7.4MD Release.

10. FlexConnect (improved and rebranded H-REAP) with efficient AP upgrade across WAN, BYOD policies support, Flex ACLs and split tunneling. Read More »

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Cisco CMX Analytics & Insights @ #MWC14

mwc3_1Today MWC 2014 came to a close in Barcelona having been another resoundingly successful event.

Mobile operators and Service Providers have displayed ever increasing interest in Monitization of their infrastructure especially via WiFi and Cisco’s CMX solution.

During the week I had many conversations with SP’s from across the world while very different geographies and facing different challenges, a common theme among the meetings was how can Cisco help us find ways to generate new revenue streams and new monetization models.

At MWC we showed various demos that show how this can be achieved and provide many interesting ideas to the customers to help them think about their own businesses and how they may be successfully applied.

One demo was how various components of Cisco’s SP Architecture can improve services and provide montitization opportunities to a fictitious hotel resort chain with wired and wireless small cells, SON &  Analytics all working together. Read More »

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Cisco CMX & Monetization @ MWC 2014

mwc1_1Mobile World Congress 2014 continues this week in Barcelona with record attendances.

Many SP’s are exploring new ways to monetize their network investments, in an earlier posting some of these models were explored. Again this week these topics were again very much to the forefront with Service Providers actively discussing and exploring how to take the first steps to exploit this.

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Hall 3 @ MWC Analytics:

The volume of traffic at the event was very large and as we can see in Hall 3 below, where Cisco along with a number of large companies are located, was very busy this morning.  Read More »

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