This year Cisco held Data Virtualization Day 2013 at the New York Palace in New York City. With 350 attendees from more than 130 organizations, it marked the largest event to date and showcased data virtualization is top of mind for organizations as they try to extract more value out of their data.
Data Virtualization -- Different points of view
During the event, customers, analyst and Cisco executives gathered to share best practices, discuss trends driving data virtualization and provide insight into Cisco’s go-forward strategy to expand and accelerate data virtualization offers. Some highlights included:
Customers such as Goldman Sachs, BMO and British Sky Broadcasting shared insider’s views of their implementations, also explaining the significant profitability, agility, and risk management benefits their enterprises have achieved.
Top data virtualization analysts at Forrester and R20 Consultancy discussed data virtualization adoption acceleration as well as the business and technology trends behind it.
Looking ahead, Noel Yuahanna of Forrester described global information fabrics powered by data virtualization that integrate enterprise, partner, marketplace, social and line of business information fabrics to provide connected data anytime, anywhere. Rick van der Lans, R20 Consultancy, discussed how data virtualization along with powerful networks – which will allow data to stay where it is collected – will become the dominant data integration method.
Mike Flannagan, General Manager of Cisco’s Integration Brokerage Technology Group,discussed why Cisco chose to enter the data virtualization business and noted that the big data, cloud computing and “Internet of Everything” eras were making data virtualization a must have for Cisco’s customers.
Jim Green, General Manager of Cisco’s Data Virtualization Business Unit, presented his vision for data virtualization’s next generation and that achieving massive scale was the next frontier for data virtualization technology. He also discussed Cisco’s strategy to innovate using a unique mix of data virtualization, networking, and compute assets to meet this scale challenge.
Highlights from these presentations will soon be posted to our Data Virtualization Day resources page and the Cisco data virtualization offering page. So stay tuned.
“Dad, how many mobile phones were sold last year in the whole world?”
“Is this a trick question? Well, there are about 7 billion human beings on earth. Assuming every…”
“No, no—give me a number.”
“Well, I am not 100 percent sure. How many do you think were sold?”
“How do you know?”
“Dad—it’s on the Internet!”
My 10-year-old daughter left the room, triumphantly. I looked after her—admittedly feeling a little bit jealous. I wanted to be 10 years old again, too. I’d like to grow up with access to any information, available at any time, at the touch of a button. And this is only the beginning. Soon, tailored information will be provided to us proactively, before we even know what to ask for.
It’s easy to forget how incredibly rapid technological development has been. The true uptake of the Internet happened only about 15 years ago. Think about what would happen if your family had to spend an entire week without being connected to the Internet and the constant global interactions to which we have grown accustomed. The next ”big thing” is always around the corner, waiting to disrupt everything we take for granted today.
So what will be the next big thing in technology? This is a topic of endless debate on the Internet, at dinners with friends, and in the trade press, with the discussion often descending deep into the weeds of architectures, capabilities, protocols, and standards. However, for a business executive, the only thing that really matters is the business impact. The only relevant business question is ultimately, “How can I improve my business performance enabled by technology?”
Redesigned from the bottom up, the UI update came from a strong team effort to deliver a solution that is not only relevant to our customers, but intuitive and easy to use for business users. Our vision is that anyone from sales to marketing, from store management to customer operations should be able to use the tool without having the call the IT guy.
The redesign process considered around the needs and learnings of our early customers, with over 20 individual customer interviews and previews, and incorporated input from proven UI and HCI experts.
The most important feedback was from our customers, and we listened! The new UI contains both overt and subtle changes, all tailored from our customers’ perspective in order to deliver tools they need to make better business decisions, enhance their customers experiences, improve their operational efficiency and increase their revenues
Some of the major UI innovations coming in this release include:
A new dashboard introduced to deliver key information at a glance when the user first logs in. The dashboard layout can be configured to display the most relevant information to the user so that they can immediately make use of it within the business.
Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding. Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?
At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.
Wouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base? Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?
Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information. In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data. Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in. These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »
Since launching Connected Mobile Experiences (CMX) – Cisco’s innovative solution that turns the network into a platform for delivering location-aware, in-venue services – customers have been intrigued. However, CMX could not exist without the Cisco Mobility Services Engine (MSE), a location-aware network appliance to provide location-aware capabilities as well as deep wireless security.
Before I get into the new pricing details, here’s a quick recap of what the MSE can do:
The MSE is a network appliance that takes your wireless network and turns into a platform for delivering cool and innovative location-based services that provide unique business value through online, onsite and social analytics. For example, you can now leverage your wireless network to see how many customers are visiting your store? Are they new or repeat customers? Are long wait times at checkout hurting my business? With the MSE, organizations can even communicate directly with visitors in their venue through their mobile devices. You can now provide wayfinding (indoor GPS) and push relevant content such as offers or coupons directly to your visitors, which in turn can drive revenue gains for the venue.
The MSE does more than location based services – it also has a rich set of network security tools (known collectively as wIPS – wireless intrusion prevention system) that help protect the network from all kinds of attacks. The MSE can not only tell you that there is an attack taking place, but it will tell you which type of attack (“honeypot”), where the attack is coming from, and will also enable the network fight back against the attack (“flood the attacking device with traffic making it impossible for him to do anything”).
We wanted to make this great functionality more accessible and affordable for our customers, so I am happy to announce that we are offering a new pricing promotion for MSE licenses starting now until April 2014.