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Microsoft Worldwide Partner Conference 2014: Looking Back and Forward

July 23, 2014 at 7:30 am PST

Last week, more than 16,000 Microsoft partners convened in Washington, DC for Microsoft’s annual Worldwide Partner Conference (WPC). Team Cisco had a great week of conversations with partners on the opportunity created through the Cisco and Microsoft data center alliance.

Cisco announced a three year agreement with Microsoft in which we are aligning our incentive programs to reward the channel for solution selling in a partner-to-partner model. In his blog, Denny Trevett, Cisco VP, Global ISV and Technology Partners, detailed how this model is creating new opportunities for partners to reach new markets and drive profitable growth.

Cisco and Microsoft are also accelerating the development of joint solutions for private cloud, server migration, service provider, and SQL Server 2014. Cisco VP of UCS Marketing, Jim McHugh posted on how technologies such as UCS, Nexus, Hyper-V, and Windows Server 2012 R2, enable IT organizations to dramatically improve their effectiveness and drive business outcomes.

You heard from Cisco. Here’s what Microsoft had to say. Read More »

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Solution Partner Tegile Helps NHL Team Prepare for the Future

July 22, 2014 at 8:54 am PST

The Voice of the Partner series is one of my favorite features we run on the Cisco Channels Blog. It’s always interesting to see how partners are implementing our solutions. For example, in this installment I had the opportunity to see how customers are implementing Cisco UCS and seeing real business results.

Since 2000, the Minnesota Wild franchise has excited devoted hockey fans in the Minneapolis-St. Paul area. The owners, Minnesota Sports & Entertainment, also operate a number of additional venues in the area surrounding the arena, including the Xcel Energy Center, Saint Paul RiverCentre convention center and the historic Roy Wilkins auditorium. With numerous entertainment properties to manage, their IT technicians and administrators balance varied and demanding priorities as they manage events ranging from professional symposiums to sporting events.

The corporate IT needs for Minnesota Wild are twofold: ensure hockey fans have top-notch audio and video to enhance the viewing experience and that clients renting out auxiliary facilities have access to the latest technologies needed to impress a range of audiences. Read More »

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Cisco Partner Weekly Rewind – July 18, 2014

July 18, 2014 at 9:00 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Big joint announcement this week from Cisco and Microsoft! Denny Trevett posted about the implications of the announcement of a three-year go-to-market agreement between us and Microsoft that creates new opportunities for Cisco channel partners and Microsoft system integrators.

We are still evolving the Cisco Partner Ecosystem with the goal of helping our partners navigate these changes, achieve profitable growth and deliver the business outcomes our customers demand. The Microsoft announcement is an example of Cisco working to take it’s data center alliance with Microsoft to a higher level.

Be sure to check out Denny’s blog and let us know what you think. Read More »

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Cisco and Microsoft: Opening a World of Opportunity for Partners

The IT market is changing. Fast. As a result, customers expect their IT suppliers to offer capabilities beyond products and services, and deliver actual business outcomes.

That’s why we’re evolving the Cisco Partner Ecosystem. By expanding the breadth and depth of our partner ecosystem, our goal is to help our partners navigate these changes, achieve profitable growth and deliver the business outcomes our customers demand.

As a shining example of this strategy, Microsoft and Cisco are taking their data center alliance to a higher level. Today, at the Microsoft Worldwide Partner Conference, we are jointly announcing a three-year go-to-market agreement that creates new opportunities for Cisco channel partners and Microsoft system integrators.

Through this agreement, we’re deepening our existing partnership with Microsoft and aligning our channel programs to encourage and enable solution selling in a partner-to-partner model. A key component of our joint go-to-market is the newly introduced Cisco Referral Program (CRP), which allows Microsoft systems integrators to be rewarded for their contribution to a larger Cisco + Microsoft solution sale. Learn more in this animated overview explaining the benefits of the Cisco Referral Program.

Read More »

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Cisco Partner Weekly Rewind – July 11, 2014

July 11, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.

This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.

Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo). Read More »

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