Cisco Distributors grow when their partners grow; simple as that.
There are more than 170 Cisco distributors worldwide that do more than just pick, pack and ship. Each distributor offers an abundance of services and expertise – from technical support, to certification training, to marketing services. Many have solution demo centers, financing options and extensive training on Cisco products and services.
All of these services are designed to grow partner revenue and profit. That isn’t just talk. A distributor is only as healthy and as profitable as its partners. Distributors have a vested interest in the growth and success of their partner customers.
In fact, Julie Hens, VP of Worldwide Distribution Sales says, “Our worldwide distribution partners represent a strategic route to market for Cisco and we focus diligently on fostering a business model that creates positive forces on the distributor’s economics. In turn, our distributors benefit our partners’ success and profitability by providing services and programs, and serving as a trusted business advisor. It really is a win-win-win scenario.”
So what does this mean for you as a partner organization? How can you get engaged with Cisco distributors and quickly gain the training and expertise needed to sell Cisco data center, collaboration, networking and other solutions you may not have had access to in the past? What does it mean in terms of your growth prospects in both revenue and margin?
Using very prescriptive methods, Cisco distributors create programs for partners that are designed to accelerate sales and technical knowledge. These proven methodologies help expand and grow your Cisco business practice, which lead to new routes to revenue and profit. These programs offer partners access to resources to help take advantage of a rapidly changing environment in the marketplace and new opportunities that come with it. Avnet Propel, Comstor EDGE, Ingram Fly Higher and Tech Data Momentum are examples of success in this area: Read More »
As you saw in my blog from yesterday, I’ve been busy at XChange 2014 in San Antonio. As the event wrapped up yesterday, there was another full day of activity.
One of the best things about this event from my perspective is that it gives me the opportunity to meet Cisco partners and some of my Cisco colleagues face-to-face. In fact, I was able to have lunch yesterday with a number of Cisco partners and Cisco colleagues. Last night, Cisco won several Annual Report Card (ARC) awards at the event, including:
Overall Category: Enterprise Networking Infrastructure (Swept all awards in the category)
Overall Category: Unified Communications (Swept all awards in the category)
We take great pride in winning these awards, but all of us at Cisco realize that we don’t win awards like this without the efforts of our partners. I wanted to make sure some of our partners and a few of my colleagues had a chance to speak about these awards. Let’s see what they had to say.
Again, thank you partners for all of your hard work. It was great to meet a few more of you in San Antonio this year. Now back to our regularly scheduled event coverage. Read More »
Well, I made it into San Antonio on Sunday afternoon. The high was 100 degrees Fahrenheit, and even coming from North Carolina, it was a little warm for me. Of course, the resort was cool and comfortable, even when the Channel Company kicked things off with great speakers and top notch networking.
The general session I attended on Sunday afternoon opened up with Joseph Michelli. Joseph is a consultant and best-selling author. He spoke about the customer experience and how it cannot be a disjointed set of transactions. With an emphasis on culture, his presentation was humorous and informative. If you have the chance to see him speak in the future, I highly recommend it. He definitely has some great insight on how the customers’ experience dictate whether or not your business is successful.
I spent the rest of Sunday meeting with partners, and preparing for a busy Monday and Tuesday at XChange 2014. As usual, it was great to catch up with the partners I already know, and it was fantastic to meet some new faces as well. Oh, and you know what? Texas beef brisket is not half bad… Read More »
I am excited to share the changes we’ve made to the Cisco® Value Incentive Program (VIP) 24. As you know, we are evolving our Channel Partner Program to maintain the best partner program in the industry. As an important part of this evolution, we have aligned VIP so that it fits with our evolved Cisco architectural strategy, and continue to focus VIP on new market trends and business models that our customers need for their businesses. We believe you will see greater profitability and customer satisfaction as a result. That’s a win-win for you and for Cisco.
Here are the top things you should know about VIP 24: Read More »
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Arjun Lahiri was here this week to talk about Cisco compatible solutions. Arjun had some great insight on how all is being connected via the Internet of Everything (IoE) and how the need for business applications is increasing exponentially.
With the rising need for business applications, Cisco simply cannot produce all of the necessary applications on its own. That is where Cisco compatible solutions come into play.
Read what Arjun has to say about Cisco compatible solutions filling in those gaps. Be sure to let him know what you think!
I have mentioned several times how much I love working on the Partner Voices series. We focus on a lot of the cool solutions that our partners are putting into the marketplace, and it always makes for a more fun story.