Matt O’Brien

September 16, 2020

PARTNER

Sales Play Updates and Resources for Partners

I hope you’ve heard that Cisco is transforming our sales approach globally through cross-architecture sales plays. Today, I’m excited to share with you some new updates and enhancements to the sales plays that will continue to enable Cisco partners to differentiate and deliver customer business outcomes.

February 4, 2020

PARTNER

Unleash new growth with sales plays

Cisco is transforming our sales approach globally and we want you to join us! As a company, we are shifting to focus on driving multi-domain, cross-architectural solutions that deliver complete outcomes for our customers. We are excited to announce our brand new sales plays that will enable you to join us in this transformation.

May 10, 2019

PARTNER

Making the jump from generic outcomes to customer use cases

We are missing the opportunity to bridge technical outcomes to actual use cases. Read the blog to learn more:

July 16, 2018

PARTNER

Business Outcomes, The World Cup, and Partner Differentiation

It may be over, but there are takeaways from the tournament that could lead to profitability for Cisco partners. Learn more in Matt O'Brien's blog.

April 4, 2018

PARTNER

The Spring Runoff and Cisco’s VALUE Framework

Matt O'Brien breaks down Cisco's V.A.L.U.E. Framework and how it can help partners achieve maximum value from Cisco solutions.