Matt O'Brien

Now as we take a breath post-Cisco Partner Summit Digital, we find ourselves entering a new season where we have been introduced to a number of new tools, and now need to understand how we use them together. Much like a ski coach assembles his racer’s toolsets to architect a successful ski season, we need to ensure repeatable outcomes for ourselves and our customers.

I hope you’ve heard that Cisco is transforming our sales approach globally through cross-architecture sales plays. Today, I’m excited to share with you some new updates and enhancements to the sales plays that will continue to enable Cisco partners to differentiate and deliver customer business outcomes.

The main objective of the Cross-Architectural Sales Plays is to arm you, our partner sellers, with a set of resources that help you lead customers on a journey rooted in validated outcomes.

Cisco is transforming our sales approach globally and we want you to join us! As a company, we are shifting to focus on driving multi-domain, cross-architectural solutions that deliver complete outcomes for our customers. We are excited to announce our brand new sales plays that will enable you to join us in this transformation.

We are missing the opportunity to bridge technical outcomes to actual use cases. Read the blog to learn more:

So called ‘smart farming’ is in its relative infancy. This infancy is based on limited real time connectivity.  With the promise of 5G, that's all about to change.

It may be over, but there are takeaways from the tournament that could lead to profitability for Cisco partners. Learn more in Matt O'Brien's blog.

Matt O'Brien breaks down Cisco's V.A.L.U.E. Framework and how it can help partners achieve maximum value from Cisco solutions.