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Matt O'Brien

Senior Business Development Manager

Global Partner Organization (GPO) - Digital Transformation and Industries

Matt joined Cisco in 2000 and works for Cisco’s Global Partner Organization where he now leads Solution GTM for the Digitization and Industries team. He and his team are responsible for developing Cisco’s sales scaling engine in support of our WW Digitization and Industries strategy.

In his career at Cisco, Matt spent 12 years in the field, including over 6 years in Sales Engineering Management. His teams consistently finished above stretch (110%), and at the top of their Sales Areas. Since, he has held multiple Global GTM Strategy Roles across different architectures and solution groups. His passion is driving disruptive strategies across our Partner Ecosystem, accelerating partner transformation, and helping Cisco Partners realize and deliver business outcomes for our customers.

Matt is a graduate of Boston College, where he earned his BS, and the University of Montana, where he earned his MS.

Married and currently residing in Bozeman, MT, Matt enjoys staying active with his three young boys skiing and fishing. He enjoys giving back by leading a local Cub Scout Pack of over 40 youths.

Articles

May 22, 2020

PARTNER

Trout Fishing with Cisco’s Cross-Architectural Sales Plays

The main objective of the Cross-Architectural Sales Plays is to arm you, our partner sellers, with a set of resources that help you lead customers on a journey rooted in validated outcomes.

February 4, 2020

PARTNER

Unleash new growth with sales plays

Cisco is transforming our sales approach globally and we want you to join us! As a company, we are shifting to focus on driving multi-domain, cross-architectural solutions that deliver complete outcomes for our customers. We are excited to announce our brand new sales plays that will enable you to join us in this transformation.

May 10, 2019

PARTNER

Making the jump from generic outcomes to customer use cases

We are missing the opportunity to bridge technical outcomes to actual use cases. Read the blog to learn more:

November 21, 2018

PARTNER

5G: Revolutionizing Agribusiness

So called ‘smart farming’ is in its relative infancy. This infancy is based on limited real time connectivity.  With the promise of 5G, that's all about to change.

July 16, 2018

PARTNER

Business Outcomes, The World Cup, and Partner Differentiation

It may be over, but there are takeaways from the tournament that could lead to profitability for Cisco partners. Learn more in Matt O'Brien's blog.

April 4, 2018

PARTNER

The Spring Runoff and Cisco’s VALUE Framework

Matt O'Brien breaks down Cisco's V.A.L.U.E. Framework and how it can help partners achieve maximum value from Cisco solutions.