Digital and Social

July 22, 2013

DIGITAL AND SOCIAL

Raising the Bar at Cisco Live 2013 (Orlando) with the Social Media Hub

Cisco Live 2013 (Orlando) was bigger than ever this year. There was a record breaking 20,000 registered customers, partners, press and analysts. More than 200 of our top partners were in the World of Solutions, representing a year-over-year increase in partner participation. Our host was none other than Blair Christie. She informed and wooed the […]

July 18, 2013

DIGITAL AND SOCIAL

Some Nice Improvements to Cisco.com Search

We’ve made some important updates to the search experience on Cisco.com: For some top product searches, we delivering a “product information box” of the most important information in one place. We’ve done some significant redesign of the user front-end to improve the user experience Searches using Product IDs Significant work to greatly reduce the number […]

July 15, 2013

DIGITAL AND SOCIAL

Practical Social Media Advice for Newbies

You already have subject matter expertise.  It is time to share that knowledge with others through social media.  There are many social networks, many rules, many experts and a lot of information to digest.  Beyond the basics of each platform, here is some practical advice to get started: Be careful with posts Take heed to […]

July 10, 2013

DIGITAL AND SOCIAL

Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager […]

Be smart about your smartphone during summer travel

Info in the ‘cloud’ can help when stranded …or planning ahead   Many of us dream about getting away from it all while on vacation. But those days may be long gone as more of us pack our smartphone when we hit the road. Add a tablet or two to your carry on and you’d rather […]

Cisco Social Media Playbook: Turn Up the Heat And Get S.O.C.I.A.L.

When I’m learning a new subject, amongst many things I often find myself following 5 steps: Developing familiarity with the topic and its main concepts on a high level Breaking down the topic into smaller chunks that are easier to understand Finding supporting points and connections that help bring the whole story together Creating acronyms, […]

A Sweet Way to Bring in Customers

The phrase of the week “Beat the Heat.” Boy is it hot in the Bay Area where Cisco’s headquarters are located. So what are many people doing to cool down? Heading to their local ice cream shop of course. Now you’re probably wondering what this has to do with social but check this out. One […]

July 1, 2013

DIGITAL AND SOCIAL

The Use and Impact of Social Media: A Blog Post

In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity […]

June 27, 2013

DIGITAL AND SOCIAL

Cisco Live Social Media Hub: The Pulse of #CLUS

Did you post a selfie that was photobombed by John Chambers? What about tweeting more than 170 times a day to be the top of the leaderboard? Cisco Live – referred to as “summer camp for grown-up geeks” –  was a hotbed for social media activity. In fact, after day three, on Twitter alone, references […]