Digital and Social

March 6, 2013

DIGITAL AND SOCIAL

How Do You Get Executives Involved in Social Media?

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula […]

March 6, 2013

DIGITAL AND SOCIAL

Optimize Social Profiles for Better Search Engine Results

Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with optimized profiles. Public social network profiles tend […]

March 5, 2013

DIGITAL AND SOCIAL

Cisco Navy SSEM Participates in Embark to USS Spruance, DDG-111

A career at Cisco provides us many amazing opportunities and experiences. As the SSEM for our Federal Navy Operation, I work alongside a world class team that serves our United States Navy, Marine Corps, and other DoD entities in the Pacific Rim (Hawaii, Japan, and Korea). On December 18, 2012 I had the privilege to […]

March 5, 2013

DIGITAL AND SOCIAL

Cisco Support Community Wins Stevie Award for Innovation in Customer Service

The Stevie Awards for Sales & Customer Service are part of an international competition designed to recognize excellence in disciplines that are crucial for business success. Organizations of all sizes from all over the world altogether entered over 1,100 entries for this year’s competition. Recently, winners of the 7th Annual Stevie Awards were unveiled at […]

February 28, 2013

DIGITAL AND SOCIAL

How to build the future you

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? […]

February 27, 2013

DIGITAL AND SOCIAL

Three Social Media Writing Tips. You Know You Want ‘Em!

1. Define Your Voice Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the combination of knowing what you want to say and […]

February 26, 2013

DIGITAL AND SOCIAL

The Social Media Play on Search Engines

This post is included  as part of a series related to social media training efforts underway at Cisco.  I sat down with Mark Traphagen  and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine  marketing and optimization.  This is the first of two parts for this […]

February 25, 2013

DIGITAL AND SOCIAL

Bring a Teacher to Twitter

Have you been doing your Twitter homework? Educators are using social media to share their lesson plans and get new ideas.  If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.