Digital and Social

2 min read

In 2012, the Global Social Media Team worked closely with Gerry McGovern from Customer Carewords to run a top tasks study to understand what tasks visitors want to accomplish on social channels.  This methodology leverages a unique scoring technique enabling visitors to tell you in precise, statistical terms their top tasks when they arrive at your social channel.

1 min read

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want […]

3 min read

People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to […]

2 min read

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this […]

1 min read

As a busy social media or digital marketing professional, you don’t have time for theory and nifty ideas for 2023.  You  have deliverables and objectives and programs today.  You want to know what’s available right now, what’s going to work best for different types of programs, what other companies are doing, and all that good stuff.  You […]

1 min read

The 2013 Cisco Product Quick Reference Guide is now shipping, and you can order it right now on Cisco.com. The 2013 guide provides an overview of the many Cisco products, services, and solutions for every part of your business. It’s all you need in one portable guide:  An easy-to-use reference that includes chapters on routing, […]

3 min read

Last week I spoke at an event and the definition of social media came up. Some people refer to social networking tools when they speak of social media while others refer to the notion of engagement and content on the web. I’m more of a “gelato in a cone” kinda gal. I view social media as […]

1 min read

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading

2 min read

“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula […]