As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available. As teams build community engagement, they learn […]
You already have subject matter expertise. It is time to share that knowledge with others through social media. There are many social networks, many rules, many experts and a lot of information to digest. Beyond the basics of each platform, here is some practical advice to get started: Be careful with posts Take heed to […]
The Cisco “Social Media for Savvy Marketers” event starts tomorrow! The event will be held on the Cisco San Jose campus this Thursday & Friday (4/18 – 4/19/13). We are looking forward to dynamic sessions, with more than 33 speakers and panelists, representing digital and social marketing professionals from 29 different organizations. Registration is closed […]
Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats. Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking […]
Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them. My own experience with social media has evolved – initially by watching my teenage children use it to communicate, […]
Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this […]
“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula […]
Social Media Optimization (SMO) is the practice of building and maintaining social network profiles and activity in ways that are most likely to have a positive effect on one’s search engine rankings, increase brand awareness, drive traffic to web sites, and generate sales and leads. SMO starts with optimized profiles. Public social network profiles tend […]
This post is included as part of a series related to social media training efforts underway at Cisco. I sat down with Mark Traphagen and Phil Buckley of Virante to ask a few specific questions around social media and how social media interacts with search engine marketing and optimization. This is the first of two parts for this […]
