Silvia Karina Spiva

Thought Leader

Influencer Marketing

Silvia Spiva always keeps the Team focused on Partner success. A long-time contributor to strategic global initiatives in Corporate Marketing, and Sales Enablement, Silvia has had the opportunity to find and feature Partner success stories from around the world. She started her career at Cisco in 2004, as a Database Marketing Administrator, later moving to Customer Advocacy, Global Translation Services, and Executive Communications. She’s best known for her pioneering work with the Integrated Workforce Experience, in the early days of internal digital events, and her success in building engaged collaborative communities. Yes, you probably saw her in the DevNet Zone once or twice, too. Silvia was Cisco’s first Social Ambassador, and is now recognized globally by Cisco Partners as the go-to-person for innovative success stories.


Join Us for the Women of Impact 2016 Conference on March 10th

3 min read

The Women of Impact Conference is designed for women in IT, to give us a place to network and motivate one another. We unite women from all over the world...

March 31, 2015


SUMMARY: Open at Cisco is Moving!

1 min read

“In our collective eagerness to talk about our growing list of cloud offerings, emerging cloud strategies, and contributions to the cloud community, we all started blogging from different places. The data center folks were talking about Cisco’s cloud-optimized hardware on one blog, the open source enthusiasts were talking about OpenStack and the Metacloud acquisition on […]

February 17, 2015


Community Manager: Digital Maven

1 min read

The expectations on the modern marketer are ever-increasing.  The list of skills required includes the classics: market research creative writing attractive branding engaging event management seamless customer support Add these relatively newer skills: crisp digital photography smooth video webpage coding real-time social media listening business analytics The community managers behind the brands you continue to […]

May 13, 2013


Cisco Women and TechGirlsUK

1 min read

A Twitter success story Theresa Russell teaches Computing to teenagers in Lancashire, England.  We found each other on Twitter.  I was looking to better understand the newest trends in #EdTech.  She needed a female mentor for an international competition she had talked five students into joining.  We soon formed a team of teachers, mentors, and […]

February 28, 2013


How to build the future you

Most of us did not grow up sharing our private feelings with the world.  Today we are faced with the challenge of needing to build our brand.  This test can help you understand how socially connected you already are. Be as web savvy as a librarian When was the last time you visited a library? […]

February 25, 2013


Bring a Teacher to Twitter

Have you been doing your Twitter homework? Educators are using social media to share their lesson plans and get new ideas.  If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.

May 22, 2012


Collaborating thanks to my dog

2 min read

The friend who inspired me to embrace social media does not follow me on Facebook, Twitter or LinkedIn.  She follows me around the house.